From: Economic Development Corporation of Utah
To: Scott Jenkins,
Subject: Economic Review -- A Local, Sustainable Transportation Alternative
Date: Tue Jan 14 20:11:38 MST 2014
Body:
     
  edcUTAH
Jan. 14, 2014
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  Economic Review  
President's Message
Join the Utah Pavilion and Reception
at the ICSC Convention

EDCUtah has begun preparations for another exciting pavilion at the ICSC Global Retail Real Estate Convention in Las Vegas (May 18-20). As in years past, the Utah Pavilion offers our local government partners an opportunity to engage with retail real estate professionals and showcase what Utah has to offer.

We expect an exciting, productive event and hope interested cities and counties will join us in the pavilion. Commitment letters will go out via email this week, and for more information please contact Marcie Young Cancio at 801-323-4242 or mcancio@edcutah.org.

This year we are also partners in the ICSC Utah Retail Party, which offers an opportunity to present a united front between the state's cities and counties and retail industry professionals. If you are interested in sponsoring the ICSC Utah Retail Party, please contact Lori Coburn, Coldwell Banker Commercial, by Jan. 31 at (801) 947-8352 or email her at lori.coburn@coldwellutah.com.

Today's Economic Review also includes links to many of the ED-related news stories from the past week. As always, if you have comments, suggestions or topics you'd like to see in the Economic Review, please contact us by clicking the "Comments" link on the bottom of this page. Enjoy!

Jeff Edwards

Jeff Edwards
President and CEO

  
  

Enterprise CarShare
A new CarShare program in the Salt Lake Valley supplements mass transit much like the GreenBike bicycle-sharing exchange program, thanks to a partnership between the UTA, Enterprise, Salt Lake City, the University of Utah and Utah Valley University.

Feature Story
Enterprise CarShare: A Local, Sustainable Transportation Alternative

Log-on. Reserve. Unlock and go. Return. Enterprise Rent-A-Car's new auto-sharing program along the Wasatch Front makes it that easy to have 24-hour access to a rental vehicle near where people live and work, while also allowing them to use mass transit as their main source of travel.

"The program was designed for people that need to rent a car for a short time or at the end of their transit trip," says Utah Transit Authority Spokesman Remi Barron. "Maybe they don't own a car and don't want to rent a car for the entire day but need a car for that last mile after their transit trip."

Through a partnership between the UTA, Enterprise, Salt Lake City, the University of Utah and Utah Valley University, cars are now available in about 30 locations around the Salt Lake Valley. Cars can be rented by the hour, by the day, overnight or by the week. The program supplements mass transit much like the GreenBike bicycle-sharing exchange program that city dwellers have embraced.

"Use the car, drop it off, and get back on transit," says Barron. "It's another transportation option available to Salt Lake City and Wasatch Front residents and local businesses. If you need to go somewhere where there is no bus or train and you don't own a car, it will take you where you need to go."

CarShare requires an annual membership of $40 per year, but Enterprise is waiving the application and membership fees through Jan. 31. Rental rates have also been discounted for a limited time as part of the program rollout. Program details are available at enterprisecarshare.com/car-sharing/program/slc.

Members can reserve a car online for a specific time and place, then pick up the car at one of distribution locations near TRAX and FrontRunner stations, the University of Utah, numerous downtown locations and at Utah Valley University. Membership cards unlock and lock the cars. Rates currently begin at $5 per hour and $75 per day, depending on the make and model. Vehicles must be returned to the same pick-up location.

"We have the experience and resources to make car sharing a success in Salt Lake City," says Neil Hafer, vice president and general manager for Enterprise in Utah, "because we can pair our signature customer service with clean, well-maintained, up-to-date vehicles, including hybrids and easy-to-use mobile technology. With 30 local rental branch offices throughout the region, we also can offer a lower member-to-car ratio than any other car rental or car-sharing company."

CarShare came about after discussions between UTA's planning department and Enterprise. Barron says UTA has offered an auto-sharing program in the past but partnered with Enterprise because of the company's resources, track record and success with similar programs in other markets. The Utah Department of Transportation's "TravelWise" program also supports the auto-sharing initiative. TravelWise incorporates a set of strategies aimed at encouraging individuals, businesses and organizations to use alternatives to driving alone and, thereby, reduce energy consumption, optimize mobility and improve air quality.

In announcing the program, Utah General Manager Michael Allegra said Enterprise CarShare offered the most competitively priced option for bringing flexible, affordable car-sharing solutions to the community.

Salt Lake City is the seventh major retail market to offer Enterprise CarShare in the past two years. The company has a strong track record of success in other urban markets like Philadelphia, New York City, Boston and Chicago and the program is available in more than 35 states, Canada and the United Kingdom.

Hafer says the CarShare program has grown steadily since its November launch. "We have seen increasing interest in memberships and consistent usage of the vehicles among our new members," he adds.

Readers interested in more information about CarShare and how it might help their businesses may contact Jamie Clark at (972) 333-7637 or at Jamie.L.Clark@ehi.com.

Calendar

Jan. 14
2014 Elevating Commercial Real Estate featuring Gov Mitt Romney, 6:30-9:30 p.m. (The Kokopelli Grand Ballroom at The Canyons, 4000 Canyon Resort Dr, Park City)

Jan. 15
EDCUtah Reception, 5-7 p.m., Entrada at Snow Canyon Country Club, 2537 West Entrada Trail (St. George)

Jan. 15
Utah Alliance for Economic Development Winter Meeting, 7 a.m. - 2 p.m. (Hilton Garden Inn, St. George)

Jan. 16
What's Up Down South? Washington County Economic Summit (St. George)

Feb. 25
30th Annual Information Technology Conference (Utah State University)

April 3
8th Annual Governor's Economic Summit (Grand America Hotel, Salt Lake City) Schedule

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The EDCUtah Economic Review is a weekly publication of the Economic Development Corporation of Utah. It is distributed to EDCUtah partners and selected other government and civic organizations interested in Utah's economic development.

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