You know your event manager is hosting great events, but as a marketer are you getting all that rich attendee data from events into your marketing programs in order to drive revenue faster?
Through events—especially larger and more complex multi-session events, such as user conferences—companies can build deep attendee profiles, measure engagement, and gauge interests.
Join us for our upcoming webinar, Wednesday, May 28, 2014 at 10am PT (1pm ET, 6pm GMT) and learn how having an integrated event platform designed for marketers will move your events from being a black hole to being fully integrated with Marketo -- like all your other marketing activities.
Learn How to:
- Capture valuable attendee behavior and interests
- Enrich your lead scoring models
- Turn your smartphone or iPad into a scanner
- Paint a complete picture of your leads
- Improve sales and marketing follow-up