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<leg xml:space="preserve" billnum="SB0287" sponsor="Michael K. McKell" designation="SB" otherSponsor="Jordan D. Teuscher" otherHouse="House" subNumber="01" subSponsor="Jordan D. Teuscher" sess="2026GS" fileno="2026FL1094" date="03-10-26" printDate="03-12 14:15" subVer="-2" minVer="1" office="LEGISLATIVE GENERAL COUNSEL" actionDate="" impact="code"><info><nextbuid>25</nextbuid><aminfo anum="0" effdate="05/06/2026"><seclist><sect action="A" src="code" buid="15" uid="C59-1-S306_2026050620260506" fromuid="C59-1-S306_2026010120250507" sort="59 01 03060020260506" mtype="section" effdate="05/06/2026">59-1-306</sect><sect action="E" src="code" buid="1" uid="C59-35-S101_2026050620260506" sort="59 35 01010020260506" mtype="section" effdate="05/06/2026">59-35-101</sect><sect action="E" src="code" buid="12" uid="C59-35-S201_2026050620260506" sort="59 35 02010020260506" mtype="section" effdate="05/06/2026">59-35-201</sect><sect action="E" src="code" buid="21" uid="C59-35-S202_2026050620260506" sort="59 35 02020020260506" mtype="section" effdate="05/06/2026">59-35-202</sect><sect action="E" src="code" buid="23" uid="C59-35-S203_2026050620260506" sort="59 35 02030020260506" mtype="section" effdate="05/06/2026">59-35-203</sect><sect src="uncod" untype="effdate" buid="24" uid="EF0000" sort="UZEFF" mtype="uncod" effdate="05/06/2026"/></seclist></aminfo></info><tbox><sinfo><nextpairid>0</nextpairid></sinfo><st numlevel="1" lineno="1" slineno="0-1">Targeted Advertising Tax</st><sessionhead>2026 GENERAL SESSION</sessionhead><statehead>STATE OF UTAH</statehead><sponsorhead>Chief Sponsor: Michael K. McKell</sponsorhead><otherSponsorhead>House Sponsor: Jordan D. Teuscher</otherSponsorhead></tbox><lt numlevel="1" lineno="2" slineno="0-2"><lthead lineno="3">LONG TITLE</lthead><gdhead lineno="4">General Description:</gdhead><gd numlevel="1" lineno="5" slineno="0-5">This bill imposes a tax on targeted advertising in the state.</gd><hphead lineno="6">Highlighted Provisions:</hphead><hp numlevel="1" lineno="7" slineno="0-7">This bill:<hl numlevel="1" lineno="8" slineno="0-8" level="1">defines terms;</hl><hl numlevel="1" lineno="9" slineno="0-9" level="1">imposes an annual tax on entities that deliver targeted advertising in Utah and meet <ln numlevel="1" lineno="10" slineno="0-10"/>certain revenue thresholds, based on the entity's gross receipts from targeted advertising <ln numlevel="1" lineno="11" slineno="0-11"/>in the state;</hl><hl numlevel="1" lineno="12" slineno="0-12" level="1">requires entities subject to the tax to annually remit a return to the State Tax Commission <ln numlevel="1" lineno="13" slineno="0-13"/>that includes information related to the tax;</hl><hl numlevel="1" lineno="14" slineno="0-14" level="1">provides for administration and collection of the tax by the State Tax Commission;</hl><hl numlevel="1" lineno="15" slineno="0-15" level="1">provides rulemaking authority to the State Tax Commission for administration of the tax;</hl><hl numlevel="1" lineno="16" slineno="0-16" level="1">establishes the Targeted Advertising Restricted Account (restricted account) for the <ln numlevel="1" lineno="17" slineno="0-17"/>deposit of tax revenue;</hl><hl numlevel="1" lineno="18" slineno="0-18" level="1">provides for the use of money deposited into the restricted account; and</hl><hl numlevel="1" lineno="19" slineno="0-19" level="1">makes technical and conforming changes.</hl></hp><moni numlevel="1" lineno="20" slineno="0-20" display="none">Money Appropriated in this Bill:</moni><moniNone lineno="21">None</moniNone><oc numlevel="1" lineno="22" slineno="0-22">Other Special Clauses:</oc><ocNone lineno="23">None</ocNone><sa numlevel="1" lineno="24" slineno="0-24">Utah Code Sections Affected:<saamd numlevel="1" lineno="25" slineno="0-25"><snhead>AMENDS:</snhead><sn num="59-1-306" src="code" uid="C59-1-S306_2026050620260506" buid="15" sort="59 01 03060020260506" numlevel="1" lineno="26" slineno="0-26"><bold>59-1-306</bold>, as last amended by Laws of Utah 2025, Chapter 258</sn></saamd><saent numlevel="1" lineno="27" slineno="0-27"><snhead>ENACTS:</snhead><sn num="59-35-101" src="code" uid="C59-35-S101_2026050620260506" buid="1" sort="59 35 01010020260506" numlevel="1" lineno="28" slineno="0-28"><bold>59-35-101</bold>, Utah Code Annotated 1953</sn><sn num="59-35-201" src="code" uid="C59-35-S201_2026050620260506" buid="12" sort="59 35 02010020260506" numlevel="1" lineno="29" slineno="0-29"><bold>59-35-201</bold>, Utah Code Annotated 1953</sn><sn num="59-35-202" src="code" uid="C59-35-S202_2026050620260506" buid="21" sort="59 35 02020020260506" numlevel="1" lineno="30" slineno="0-30"><bold>59-35-202</bold>, Utah Code Annotated 1953</sn><sn num="59-35-203" src="code" uid="C59-35-S203_2026050620260506" buid="23" sort="59 35 02030020260506" numlevel="1" lineno="31" slineno="0-31"><bold>59-35-203</bold>, Utah Code Annotated 1953</sn></saent></sa></lt><enacthead lineno="32"/><enact numlevel="1" lineno="33" slineno="0-33">Be it enacted by the Legislature of the state of Utah:</enact><bdy><bsec buid="15" num="59-1-306" type="amend" src="code" uid="C59-1-S306_2026050620260506" sort="59 01 03060020260506" numlevel="1" lineno="34" slineno="1-1" sn="1"><section number="59-1-306" numlevel="1" lineno="35" slineno="1-2" type="amend"><secline lineno="34">Section 1. Section <bold>59-1-306</bold> is amended to read:</secline><catline lineno="35"><bold>59-1-306<parens/>. Definition -- State Tax Commission Administrative Charge Account -- <ln numlevel="1" lineno="36" slineno="1-3"/>Amount of administrative charge -- Deposit of revenue into the restricted account -- <ln numlevel="1" lineno="37" slineno="1-4"/>Interest deposited into General Fund -- Expenditure of money deposited into the <ln numlevel="1" lineno="38" slineno="1-5"/>restricted account.</bold></catline><subsection ssid="15-null-1" dnum="1-o" numlevel="1" lineno="39" slineno="1-6" level="1" placement="noreturn"><display>(1)</display>As used in this section, "qualifying tax, fee, or charge" means a tax, fee, or charge the <ln numlevel="1" lineno="40" slineno="1-7"/>commission administers under:<subsection ssid="15-null-2" dnum="a-o" numlevel="1" lineno="41" slineno="1-8" level="2"><display>(a)</display>Title 10, Chapter 1, Part 3, Municipal Energy Sales and Use Tax Act;</subsection><subsection ssid="15-null-3" dnum="b-o" numlevel="1" lineno="42" slineno="1-9" level="2"><display>(b)</display>Title 10, Chapter 1, Part 4, Municipal Telecommunications License Tax Act;</subsection><subsection ssid="15-null-4" dnum="c-o" numlevel="1" lineno="43" slineno="1-10" level="2"><display>(c)</display>Section <xref depth="3" refnumber="19-6-714">19-6-714</xref>;</subsection><subsection ssid="15-null-5" dnum="d-o" numlevel="1" lineno="44" slineno="1-11" level="2"><display>(d)</display>Section <xref depth="3" refnumber="19-6-805">19-6-805</xref>;</subsection><subsection ssid="15-null-6" dnum="e-o" numlevel="1" lineno="45" slineno="1-12" level="2"><display>(e)</display>Chapter 12, Sales and Use Tax Act, other than a tax under Chapter 12, Part 1, Tax <ln numlevel="1" lineno="46" slineno="1-13"/>Collection, or Chapter 12, Part 18, Additional State Sales and Use Tax Act;</subsection><subsection ssid="15-null-7" dnum="f-o" numlevel="1" lineno="47" slineno="1-14" level="2"><display>(f)</display>Section <xref depth="3" refnumber="59-27-105">59-27-105</xref>;</subsection><subsection ssid="15-null-8" dnum="g-o" numlevel="1" lineno="48" slineno="1-15" level="2"><display>(g)</display>Chapter 31, Cannabinoid Licensing and Tax Act;</subsection><subsection ssid="15-null-9" dnum="h-o" numlevel="1" lineno="49" slineno="1-16" level="2"><display>(h)</display>Chapter 32, Local Impact Mitigation Tax Act;</subsection><subsection ssid="15-null-10" dnum="i-o" numlevel="1" lineno="50" slineno="1-17" level="2"><display>(i)</display>Chapter 33, Wind or Solar Electric Generation Facility Capacity Tax;</subsection><subsection ssid="15-23" dnum="_-o:j-e" numlevel="1" lineno="51" slineno="1-18" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1010" style="1" owner="e" level="1" amendtag="start">(j)</amend></display><amend anum="0" ea="amend" pairid="4" groupid="3" style="1" owner="admin" level="1" amendtag="end">Chapter 35, Targeted Advertising Tax;</amend></subsection><subsection ssid="15-null-11" dnum="j-o:k-e" numlevel="1" lineno="52" slineno="1-19" level="2"><display><amendoutstart style="2"/><amend anum="0" ea="erase" pairid="1011" style="2" owner="o" level="1" deltag="both">(j)</amend><amendoutend style="2"/><amend anum="0" ea="amend" pairid="1012" style="1" owner="e" level="1" amendtag="both" space="true">(k)</amend></display>Section <xref depth="3" refnumber="63H-1-205">63H-1-205</xref>;</subsection><subsection ssid="15-null-12" dnum="k-o:l-e" numlevel="1" lineno="53" slineno="1-20" level="2"><display><amendoutstart style="2"/><amend anum="0" ea="erase" pairid="1012" style="2" owner="o" level="1" deltag="both">(k)</amend><amendoutend style="2"/><amend anum="0" ea="amend" pairid="1013" style="1" owner="e" level="1" amendtag="both" space="true">(l)</amend></display>Title 63N, Chapter 3, Part 6, Housing and Transit Reinvestment Zone Act; <amendoutstart style="2"/><amend anum="0" ea="erase" pairid="5" groupid="4" style="2" owner="admin" level="1" deltag="both">or</amend><amendoutend style="2"/></subsection><subsection ssid="15-null-13" dnum="l-o:m-e" numlevel="1" lineno="54" slineno="1-21" level="2"><display><amendoutstart style="2"/><amend anum="0" ea="erase" pairid="1013" style="2" owner="o" level="1" deltag="both">(l)</amend><amendoutend style="2"/><amend anum="0" ea="amend" pairid="1014" style="1" owner="e" level="1" amendtag="both" space="true">(m)</amend></display>Title 69, Chapter 2, Part 4, Prepaid Wireless Telecommunications Service <ln numlevel="1" lineno="55" slineno="1-22"/>Charges; or</subsection><subsection ssid="15-null-14" dnum="m-o:n-e" numlevel="1" lineno="56" slineno="1-23" level="2"><display><amendoutstart style="2"/><amend anum="0" ea="erase" pairid="1014" style="2" owner="o" level="1" deltag="both">(m)</amend><amendoutend style="2"/><amend anum="0" ea="amend" pairid="1015" style="1" owner="e" level="1" amendtag="both" space="true">(n)</amend></display>Title 79, Chapter 6, Part <amendoutstart style="2"/><amend anum="0" ea="erase" pairid="9" groupid="7" style="2" owner="admin" level="1" deltag="both">11</amend><amendoutend style="2"/><amend anum="0" ea="amend" pairid="8" groupid="6" style="1" owner="admin" level="1" amendtag="both" space="true">14</amend>, Energy Project Assessment.</subsection></subsection><subsection ssid="15-null-15" dnum="2-o" numlevel="1" lineno="57" slineno="1-24" level="1"><display>(2)</display>There is created a restricted account within the General Fund known as the "State Tax <ln numlevel="1" lineno="58" slineno="1-25"/>Commission Administrative Charge Account."</subsection><subsection ssid="15-null-16" dnum="3-o" numlevel="1" lineno="59" slineno="1-26" level="1"><display>(3)</display>Subject to the other provisions of this section, the restricted account shall consist of <ln numlevel="1" lineno="60" slineno="1-27"/>administrative charges the commission retains and deposits in accordance with this <ln numlevel="1" lineno="61" slineno="1-28"/>section.</subsection><subsection ssid="15-null-17" dnum="4-o" numlevel="1" lineno="62" slineno="1-29" level="1"><display>(4)</display>For purposes of this section, the administrative charge is a percentage of revenue the <ln numlevel="1" lineno="63" slineno="1-30"/>commission collects from each qualifying tax, fee, or charge of not to exceed the lesser <ln numlevel="1" lineno="64" slineno="1-31"/>of:<subsection ssid="15-null-18" dnum="a-o" numlevel="1" lineno="65" slineno="1-32" level="2"><display>(a)</display>1.5%; or</subsection><subsection ssid="15-null-19" dnum="b-o" numlevel="1" lineno="66" slineno="1-33" level="2"><display>(b)</display>an equal percentage of revenue the commission collects from each qualifying tax, <ln numlevel="1" lineno="67" slineno="1-34"/>fee, or charge sufficient to cover the cost to the commission of administering the <ln numlevel="1" lineno="68" slineno="1-35"/>qualifying taxes, fees, or charges.</subsection></subsection><subsection ssid="15-null-20" dnum="5-o" numlevel="1" lineno="69" slineno="1-36" level="1"><display>(5)</display>The commission shall deposit an administrative charge into the restricted account.</subsection><subsection ssid="15-null-21" dnum="6-o" numlevel="1" lineno="70" slineno="1-37" level="1"><display>(6)</display>Interest earned on the restricted account shall be deposited into the General Fund.</subsection><subsection ssid="15-null-22" dnum="7-o" numlevel="1" lineno="71" slineno="1-38" level="1"><display>(7)</display>The commission shall expend money appropriated by the Legislature to the commission <ln numlevel="1" lineno="72" slineno="1-39"/>from the restricted account to administer qualifying taxes, fees, or charges or to offset <ln numlevel="1" lineno="73" slineno="1-40"/>general operational expenses.</subsection></section></bsec><bsec buid="1" num="59-35-101" type="enact" src="code" uid="C59-35-S101_2026050620260506" sort="59 35 01010020260506" numlevel="1" lineno="74" slineno="2-1" sn="2"><section numlevel="1" lineno="77" slineno="2-4" number="59-35-101" type="enact"><secline lineno="74">Section 2. Section <bold>59-35-101</bold> is enacted to read:</secline><headchap number="59-35" numlevel="1" lineno="75" slineno="2-2">35. Targeted Advertising Tax</headchap><headpart number="59-35-1" numlevel="1" lineno="76" slineno="2-3">1. General Provisions</headpart><catline lineno="77"><bold>59-35-101<parens/>. Definitions.</bold></catline><sectionText lineno="78"><para/><amend anum="0" ea="amend" pairid="2" groupid="2" style="1" owner="admin" level="1" amendtag="both">As used in this chapter:</amend></sectionText><subsection ssid="1-4" dnum="_-o:1-e" numlevel="1" lineno="79" slineno="2-6" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1023" style="1" owner="e" level="1" amendtag="start">(1)</amend></display><amend anum="0" ea="amend" pairid="22" groupid="15" style="1" owner="admin" level="1" amendtag="end">"Advertisement" means any written, oral, or graphic statement or representation.</amend></subsection><subsection ssid="1-32" dnum="_-o:2-e" numlevel="1" lineno="80" slineno="2-7" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1024" style="1" owner="e" level="1" amendtag="start">(2)</amend></display><amend anum="0" ea="amend" pairid="153" groupid="112" style="1" owner="admin" level="1" amendtag="end">"Business entity" means the same as that term is defined in Section <xref depth="3" refnumber="59-6-101">59-6-101</xref>.</amend></subsection><subsection ssid="1-31" dnum="_-o:3-e" numlevel="1" lineno="81" slineno="2-8" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1025" style="1" owner="e" level="1" amendtag="start">(3)</amend></display><amend anum="0" ea="amend" pairid="149" groupid="109" style="1" owner="admin" level="1" amendtag="end">"Gross receipts" means the total amount of consideration received for a transaction, <ln numlevel="1" lineno="82" slineno="2-9"/>without deduction for the cost of materials, labor, service, or other expenses.</amend></subsection><subsection ssid="1-36" dnum="_-o:4-e" numlevel="1" lineno="83" slineno="2-10" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1026" style="1" owner="e" level="1" amendtag="start">(4)</amend></display><amend anum="0" ea="amend" pairid="170" groupid="126" style="1" owner="admin" level="1" amendtag="end">"Impression" means a single instance in which targeted advertising is delivered to an <ln numlevel="1" lineno="84" slineno="2-11"/>audience or individual, regardless of whether the audience or individual interacts with <ln numlevel="1" lineno="85" slineno="2-12"/>the advertisement.</amend></subsection><subsection ssid="1-2" dnum="_-o:5-e" numlevel="1" lineno="86" slineno="2-13" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1027" style="1" owner="e" level="1" amendtag="start">(5)</amend></display><amend anum="0" ea="amend" pairid="12" groupid="8" style="1" owner="admin" level="1" amendtag="end">"Targeted advertising" means a transaction in which a business entity:</amend><subsection ssid="1-21" dnum="_-o:a-e" numlevel="1" lineno="87" slineno="2-14" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1028" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="110" groupid="78" style="1" owner="admin" level="1" amendtag="end">delivers, by any means, an advertisement to an audience or individual on behalf of an <ln numlevel="1" lineno="88" slineno="2-15"/>advertiser and in exchange for consideration; and</amend></subsection><subsection ssid="1-8" dnum="_-o:b-e" numlevel="1" lineno="89" slineno="2-16" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1029" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="51" groupid="34" style="1" owner="admin" level="1" amendtag="end">employs the following practices or features to facilitate the transaction described in <ln numlevel="1" lineno="90" slineno="2-17"/>Subsection <xref depth="4" refnumber="59-35-101(5)(a)">(5)(a)</xref>:</amend><subsection ssid="1-3" dnum="_-o:i-e" numlevel="1" lineno="91" slineno="2-18" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1030" style="1" owner="e" level="1" amendtag="start">(i)</amend></display><amend anum="0" ea="amend" pairid="41" groupid="26" style="1" owner="admin" level="1" amendtag="end">the business entity sells advertising space to the advertiser through a bidding <ln numlevel="1" lineno="92" slineno="2-19"/>process;</amend></subsection><subsection ssid="1-9" dnum="_-o:ii-e" numlevel="1" lineno="93" slineno="2-20" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1031" style="1" owner="e" level="1" amendtag="start">(ii)</amend></display><amend anum="0" ea="amend" pairid="57" groupid="39" style="1" owner="admin" level="1" amendtag="end">the business entity obtains or develops individualized data profiles to deliver the <ln numlevel="1" lineno="94" slineno="2-21"/>advertisement; and</amend></subsection><subsection ssid="1-14" dnum="_-o:iii-e" numlevel="1" lineno="95" slineno="2-22" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1032" style="1" owner="e" level="1" amendtag="start">(iii)</amend></display><amend anum="0" ea="amend" pairid="96" groupid="67" style="1" owner="admin" level="1" amendtag="end">an individual to whom the business entity delivers the advertisement has the <ln numlevel="1" lineno="96" slineno="2-23"/>ability to interface with the advertisement to access information or make a <ln numlevel="1" lineno="97" slineno="2-24"/>purchase, including through a link or a quick response (QR) code.</amend></subsection></subsection></subsection><subsection ssid="1-22" dnum="_-o:6-e" numlevel="1" lineno="98" slineno="2-25" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1033" style="1" owner="e" level="1" amendtag="start">(6)</amend></display><amend anum="0" ea="amend" pairid="115" groupid="82" style="1" owner="admin" level="1" amendtag="end">"Targeted advertising entity" means a business entity:</amend><subsection ssid="1-38" dnum="_-o:a-e" numlevel="1" lineno="99" slineno="2-26" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1034" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="180" groupid="134" style="1" owner="admin" level="1" amendtag="end">that during the taxable year:</amend><subsection ssid="1-27" dnum="_-o:i-e" numlevel="1" lineno="100" slineno="2-27" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1035" style="1" owner="e" level="1" amendtag="start">(i)</amend></display><amend anum="0" ea="amend" pairid="145" groupid="106" style="1" owner="admin" level="1" amendtag="end">delivers targeted advertising to an audience or individual located in the state; and</amend></subsection><subsection ssid="1-28" dnum="_-o:ii-e" numlevel="1" lineno="101" slineno="2-28" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1036" style="1" owner="e" level="1" amendtag="start">(ii)</amend></display><amend anum="0" ea="amend" pairid="137" groupid="99" style="1" owner="admin" level="1" amendtag="end">generates gross receipts of:</amend><subsection ssid="1-23" dnum="_-o:A-e" numlevel="1" lineno="102" slineno="2-29" ea="amend" anum="0" owner="admin" style="1" level="4"><display><amend anum="0" ea="amend" pairid="1037" style="1" owner="e" level="1" amendtag="start">(A)</amend></display><amend anum="0" ea="amend" pairid="116" groupid="83" style="1" owner="admin" level="1" amendtag="end">$1,000,000 or more derived from targeted advertising in the state, as <ln numlevel="1" lineno="103" slineno="2-30"/>determined in accordance with Subsection <xref depth="4" refnumber="59-35-201(3)">59-35-201(3)</xref>; and</amend></subsection><subsection ssid="1-24" dnum="_-o:B-e" numlevel="1" lineno="104" slineno="2-31" ea="amend" anum="0" owner="admin" style="1" level="4"><display><amend anum="0" ea="amend" pairid="1038" style="1" owner="e" level="1" amendtag="start">(B)</amend></display><amend anum="0" ea="amend" pairid="119" groupid="85" style="1" owner="admin" level="1" amendtag="end">$100,000,000 or more derived from all targeted advertising, regardless of <ln numlevel="1" lineno="105" slineno="2-32"/>location; and</amend></subsection></subsection></subsection><subsection ssid="1-37" dnum="_-o:b-e" numlevel="1" lineno="106" slineno="2-33" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1039" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="175" groupid="130" style="1" owner="admin" level="1" amendtag="end">for which the business entity's gross receipts for the taxable year derived from all <ln numlevel="1" lineno="107" slineno="2-34"/>targeted advertising, regardless of location, constitute 50% or more of the business <ln numlevel="1" lineno="108" slineno="2-35"/>entity's total gross receipts for the taxable year.</amend></subsection></subsection></section></bsec><bsec buid="12" num="59-35-201" type="enact" src="code" uid="C59-35-S201_2026050620260506" sort="59 35 02010020260506" numlevel="1" lineno="109" slineno="3-1" sn="3"><section numlevel="1" lineno="111" slineno="3-3" number="59-35-201" type="enact"><secline lineno="109">Section 3. Section <bold>59-35-201</bold> is enacted to read:</secline><headpart number="59-35-2" numlevel="1" lineno="110" slineno="3-2">2. Targeted Advertising Tax</headpart><catline lineno="111"><bold>59-35-201<parens/>. Imposition of tax on targeted advertising entities -- Apportionment <ln numlevel="1" lineno="112" slineno="3-4"/>methodology -- Return -- Deposit of tax revenue.</bold></catline><subsection ssid="12-1" dnum="_-o:1-e" numlevel="1" lineno="113" slineno="3-5" ea="amend" anum="0" owner="admin" style="1" level="1" placement="noreturn"><display><amend anum="0" ea="amend" pairid="1040" style="1" owner="e" level="1" amendtag="start">(1)</amend></display><amend anum="0" ea="amend" pairid="3" groupid="3" style="1" owner="admin" level="1" amendtag="end">Beginning January 1, 2027, there is annually levied a tax on a targeted advertising entity <ln numlevel="1" lineno="114" slineno="3-6"/>as provided in this section.</amend></subsection><subsection ssid="12-13" dnum="_-o:2-e" numlevel="1" lineno="115" slineno="3-7" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1041" style="1" owner="e" level="1" amendtag="start">(2)</amend></display><amend anum="0" ea="amend" pairid="38" groupid="21" style="1" owner="admin" level="1" amendtag="end">The tax imposed in this section:</amend><subsection ssid="12-14" dnum="_-o:a-e" numlevel="1" lineno="116" slineno="3-8" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1042" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="50" groupid="31" style="1" owner="admin" level="1" amendtag="end">is in addition to all other taxes; and</amend></subsection><subsection ssid="12-15" dnum="_-o:b-e" numlevel="1" lineno="117" slineno="3-9" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1043" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="48" groupid="29" style="1" owner="admin" level="1" amendtag="end">is an amount equal to the product of:</amend><subsection ssid="12-2" dnum="_-o:i-e" numlevel="1" lineno="118" slineno="3-10" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1044" style="1" owner="e" level="1" amendtag="start">(i)</amend></display><amend anum="0" ea="amend" pairid="11" groupid="8" style="1" owner="admin" level="1" amendtag="end">the rate specified in Subsection <xref depth="4" refnumber="59-12-103(2)(a)(i)(a)">59-12-103(2)(a)(i)(A)</xref>; and</amend></subsection><subsection ssid="12-4" dnum="_-o:ii-e" numlevel="1" lineno="119" slineno="3-11" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1045" style="1" owner="e" level="1" amendtag="start">(ii)</amend></display><amend anum="0" ea="amend" pairid="21" groupid="12" style="1" owner="admin" level="1" amendtag="end">subject to Subsection <xref depth="4" refnumber="59-35-201(3)">(3)</xref>, the targeted advertising entity's gross receipts for the <ln numlevel="1" lineno="120" slineno="3-12"/>taxable year derived from targeted advertising in the state.</amend></subsection></subsection></subsection><subsection ssid="12-21" dnum="_-o:3-e" numlevel="1" lineno="121" slineno="3-13" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1046" style="1" owner="e" level="1" amendtag="start">(3)</amend></display><amend anum="0" ea="amend" pairid="94" groupid="67" style="1" owner="admin" level="1" amendtag="end">The amount described in Subsection <xref depth="4" refnumber="59-35-201(2)(b)(ii)">(2)(b)(ii)</xref> is equal to the product of:</amend><subsection ssid="12-25" dnum="_-o:a-e" numlevel="1" lineno="122" slineno="3-14" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1047" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="104" groupid="75" style="1" owner="admin" level="1" amendtag="end">the targeted advertising entity's gross receipts for the taxable year derived from all <ln numlevel="1" lineno="123" slineno="3-15"/>targeted advertising, regardless of delivery location; and</amend></subsection><subsection ssid="12-24" dnum="_-o:b-e" numlevel="1" lineno="124" slineno="3-16" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1048" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="113" groupid="81" style="1" owner="admin" level="1" amendtag="end">an amount determined by dividing:</amend><subsection ssid="12-26" dnum="_-o:i-e" numlevel="1" lineno="125" slineno="3-17" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1049" style="1" owner="e" level="1" amendtag="start">(i)</amend></display><amend anum="0" ea="amend" pairid="115" groupid="83" style="1" owner="admin" level="1" amendtag="end">the number of impressions the targeted advertising entity delivers during the <ln numlevel="1" lineno="126" slineno="3-18"/>taxable year to an audience or individual located in Utah; and</amend></subsection><subsection ssid="12-27" dnum="_-o:ii-e" numlevel="1" lineno="127" slineno="3-19" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1050" style="1" owner="e" level="1" amendtag="start">(ii)</amend></display><amend anum="0" ea="amend" pairid="126" groupid="92" style="1" owner="admin" level="1" amendtag="end">the number of impressions the targeted advertising entity delivers during the <ln numlevel="1" lineno="128" slineno="3-20"/>taxable year to all audiences or individuals, regardless of location.</amend></subsection></subsection></subsection><subsection ssid="12-16" dnum="_-o:4-e" numlevel="1" lineno="129" slineno="3-21" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1051" style="1" owner="e" level="1" amendtag="start">(4)</amend></display><amend anum="0" ea="amend" pairid="51" groupid="32" style="1" owner="admin" level="1" amendtag="end">A targeted advertising entity shall annually remit to the commission a return on the tax <ln numlevel="1" lineno="130" slineno="3-22"/>imposed in this section in an electronic format prescribed by the commission that:</amend><subsection ssid="12-17" dnum="_-o:a-e" numlevel="1" lineno="131" slineno="3-23" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1052" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="62" groupid="41" style="1" owner="admin" level="1" amendtag="end">covers the period for which the tax is due; and</amend></subsection><subsection ssid="12-18" dnum="_-o:b-e" numlevel="1" lineno="132" slineno="3-24" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1053" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="67" groupid="45" style="1" owner="admin" level="1" amendtag="end">includes any information the commission requires to:</amend><subsection ssid="12-19" dnum="_-o:i-e" numlevel="1" lineno="133" slineno="3-25" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1054" style="1" owner="e" level="1" amendtag="start">(i)</amend></display><amend anum="0" ea="amend" pairid="82" groupid="58" style="1" owner="admin" level="1" amendtag="end">confirm the applicability of the tax imposed in this section; and</amend></subsection><subsection ssid="12-20" dnum="_-o:ii-e" numlevel="1" lineno="134" slineno="3-26" ea="amend" anum="0" owner="admin" style="1" level="3"><display><amend anum="0" ea="amend" pairid="1055" style="1" owner="e" level="1" amendtag="start">(ii)</amend></display><amend anum="0" ea="amend" pairid="80" groupid="56" style="1" owner="admin" level="1" amendtag="end">determine the amount described in Subsection <xref depth="4" refnumber="59-35-201(2)(b)(ii)">(2)(b)(ii)</xref>.</amend></subsection></subsection></subsection><subsection ssid="12-10" dnum="_-o:5-e" numlevel="1" lineno="135" slineno="3-27" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1056" style="1" owner="e" level="1" amendtag="start">(5)</amend></display><amend anum="0" ea="amend" pairid="25" groupid="15" style="1" owner="admin" level="1" amendtag="end"> The commission shall deposit revenue from the tax imposed in this section into the <ln numlevel="1" lineno="136" slineno="3-28"/>Targeted Advertising Tax Restricted Account created in Section <xref depth="3" refnumber="59-35-203">59-35-203</xref>.</amend></subsection></section></bsec><bsec buid="21" num="59-35-202" type="enact" src="code" uid="C59-35-S202_2026050620260506" sort="59 35 02020020260506" numlevel="1" lineno="137" slineno="4-1" sn="4"><section numlevel="1" lineno="138" slineno="4-2" number="59-35-202" type="enact"><secline lineno="137">Section 4. Section <bold>59-35-202</bold> is enacted to read:</secline><catline lineno="138"><bold>59-35-202<parens/>. Administration, collection, and enforcement of tax -- Administrative <ln numlevel="1" lineno="139" slineno="4-3"/>charge -- Rulemaking.</bold></catline><subsection ssid="21-8-10" dnum="_-o:1-e" numlevel="1" lineno="140" slineno="4-4" ea="amend" anum="0" owner="admin" style="1" level="1" placement="noreturn"><display><amend anum="0" ea="amend" pairid="1057" style="1" owner="e" level="1" amendtag="start">(1)</amend></display><amend anum="0" ea="amend" pairid="3" groupid="3" style="1" owner="admin" level="1" amendtag="end">The commission shall administer, collect, and enforce a tax under this chapter in <ln numlevel="1" lineno="141" slineno="4-5"/>accordance with:</amend><subsection ssid="21-8-11" dnum="_-o:a-e" numlevel="1" lineno="142" slineno="4-6" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1058" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="18" groupid="14" style="1" owner="admin" level="1" amendtag="end">Chapter 1, General Taxation Policies; and</amend></subsection><subsection ssid="21-8-12" dnum="_-o:b-e" numlevel="1" lineno="143" slineno="4-7" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1059" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="17" groupid="13" style="1" owner="admin" level="1" amendtag="end">any rules made by the commission under Subsection <xref depth="4" refnumber="59-35-202(3)">(3)</xref>.</amend></subsection></subsection><subsection ssid="21-8-13" dnum="_-o:2-e" numlevel="1" lineno="144" slineno="4-8" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1060" style="1" owner="e" level="1" amendtag="start">(2)</amend></display><amend anum="0" ea="amend" pairid="25" groupid="19" style="1" owner="admin" level="1" amendtag="end">The commission shall retain and deposit an administrative charge in accordance with <ln numlevel="1" lineno="145" slineno="4-9"/>Section <xref depth="3" refnumber="59-1-306">59-1-306</xref> from the revenue the commission collects from a tax under this <ln numlevel="1" lineno="146" slineno="4-10"/>chapter.</amend></subsection><subsection ssid="21-8-14" dnum="_-o:3-e" numlevel="1" lineno="147" slineno="4-11" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1061" style="1" owner="e" level="1" amendtag="start">(3)</amend></display><amend anum="0" ea="amend" pairid="38" groupid="29" style="1" owner="admin" level="1" amendtag="end">The commission may, in accordance with Title 63G, Chapter 3, Utah Administrative <ln numlevel="1" lineno="148" slineno="4-12"/>Rulemaking Act, make rules:</amend><subsection ssid="21-8-15" dnum="_-o:a-e" numlevel="1" lineno="149" slineno="4-13" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1062" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="45" groupid="35" style="1" owner="admin" level="1" amendtag="end">establishing procedures for the collection and remittance of the tax;</amend></subsection><subsection ssid="21-8-16" dnum="_-o:b-e" numlevel="1" lineno="150" slineno="4-14" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1063" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="58" groupid="45" style="1" owner="admin" level="1" amendtag="end">establishing standards for determining the amount described in Subsection <xref depth="4" refnumber="59-35-201(2)(b)(ii)"><ln numlevel="1" lineno="151" slineno="4-15"/>59-35-201(2)(b)(ii)</xref>, consistent with Subsection <xref depth="4" refnumber="59-35-201(3)">59-35-201(3)</xref>;</amend></subsection><subsection ssid="21-8-17" dnum="_-o:c-e" numlevel="1" lineno="152" slineno="4-16" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1064" style="1" owner="e" level="1" amendtag="start">(c)</amend></display><amend anum="0" ea="amend" pairid="54" groupid="42" style="1" owner="admin" level="1" amendtag="end">establishing reporting requirements; and</amend></subsection><subsection ssid="21-8-18" dnum="_-o:d-e" numlevel="1" lineno="153" slineno="4-17" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1065" style="1" owner="e" level="1" amendtag="start">(d)</amend></display><amend anum="0" ea="amend" pairid="53" groupid="41" style="1" owner="admin" level="1" amendtag="end">providing for the administration of this chapter.</amend></subsection></subsection></section></bsec><bsec buid="23" num="59-35-203" type="enact" src="code" uid="C59-35-S203_2026050620260506" sort="59 35 02030020260506" numlevel="1" lineno="154" slineno="5-1" sn="5"><section numlevel="1" lineno="155" slineno="5-2" number="59-35-203" type="enact"><secline lineno="154">Section 5. Section <bold>59-35-203</bold> is enacted to read:</secline><catline lineno="155"><bold>59-35-203<parens/>. Targeted Advertising Tax Restricted Account.</bold></catline><subsection ssid="23-19-21" dnum="_-o:1-e" numlevel="1" lineno="156" slineno="5-3" ea="amend" anum="0" owner="admin" style="1" level="1" placement="noreturn"><display><amend anum="0" ea="amend" pairid="1066" style="1" owner="e" level="1" amendtag="start">(1)</amend></display><amend anum="0" ea="amend" pairid="3" groupid="3" style="1" owner="admin" level="1" amendtag="end">There is created within the General Fund a restricted account known as the "Targeted <ln numlevel="1" lineno="157" slineno="5-4"/>Advertising Tax Restricted Account."</amend></subsection><subsection ssid="23-19-22" dnum="_-o:2-e" numlevel="1" lineno="158" slineno="5-5" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1067" style="1" owner="e" level="1" amendtag="start">(2)</amend></display><amend anum="0" ea="amend" pairid="10" groupid="7" style="1" owner="admin" level="1" amendtag="end">The account consists of:</amend><subsection ssid="23-19-23" dnum="_-o:a-e" numlevel="1" lineno="159" slineno="5-6" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1068" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="15" groupid="11" style="1" owner="admin" level="1" amendtag="end">revenue collected from the tax imposed by Section <xref depth="3" refnumber="59-35-201">59-35-201</xref>; and</amend></subsection><subsection ssid="23-19-24" dnum="_-o:b-e" numlevel="1" lineno="160" slineno="5-7" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1069" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="29" groupid="23" style="1" owner="admin" level="1" amendtag="end">amounts appropriated by the Legislature.</amend></subsection></subsection><subsection ssid="23-19-25" dnum="_-o:3-e" numlevel="1" lineno="161" slineno="5-8" ea="amend" anum="0" owner="admin" style="1" level="1"><display><amend anum="0" ea="amend" pairid="1070" style="1" owner="e" level="1" amendtag="start">(3)</amend></display><amend anum="0" ea="amend" pairid="27" groupid="21" style="1" owner="admin" level="1" amendtag="end">Subject to appropriation, money in the account may be used for:</amend><subsection ssid="23-19-26" dnum="_-o:a-e" numlevel="1" lineno="162" slineno="5-9" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1071" style="1" owner="e" level="1" amendtag="start">(a)</amend></display><amend anum="0" ea="amend" pairid="34" groupid="27" style="1" owner="admin" level="1" amendtag="end">child literacy <marker pairid="79">programs;</marker></amend></subsection><subsection ssid="23-33" dnum="_-o:b-e" numlevel="1" lineno="163" slineno="5-10" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1072" style="1" owner="e" level="1" amendtag="start">(b)</amend></display><amend anum="0" ea="amend" pairid="78" groupid="61" style="1" owner="admin" level="1" amendtag="end">civic information programs;</amend></subsection><subsection ssid="23-19-27" dnum="_-o:c-e" numlevel="1" lineno="164" slineno="5-11" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1073" style="1" owner="e" level="1" amendtag="start">(c)</amend></display><amend anum="0" ea="amend" pairid="47" groupid="38" style="1" owner="admin" level="1" amendtag="end">youth sports or recreational programs;</amend></subsection><subsection ssid="23-19-28" dnum="_-o:d-e" numlevel="1" lineno="165" slineno="5-12" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1074" style="1" owner="e" level="1" amendtag="start">(d)</amend></display><amend anum="0" ea="amend" pairid="56" groupid="44" style="1" owner="admin" level="1" amendtag="end">youth volunteerism programs;</amend></subsection><subsection ssid="23-19-29" dnum="_-o:e-e" numlevel="1" lineno="166" slineno="5-13" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1075" style="1" owner="e" level="1" amendtag="start">(e)</amend></display><amend anum="0" ea="amend" pairid="63" groupid="49" style="1" owner="admin" level="1" amendtag="end">mental health programs or services for children;</amend></subsection><subsection ssid="23-19-30" dnum="_-o:f-e" numlevel="1" lineno="167" slineno="5-14" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1076" style="1" owner="e" level="1" amendtag="start">(f)</amend></display><amend anum="0" ea="amend" pairid="64" groupid="50" style="1" owner="admin" level="1" amendtag="end">adoption and foster care services;</amend></subsection><subsection ssid="23-32" dnum="_-o:g-e" numlevel="1" lineno="168" slineno="5-15" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1077" style="1" owner="e" level="1" amendtag="start">(g)</amend></display><amend anum="0" ea="amend" pairid="73" groupid="57" style="1" owner="admin" level="1" amendtag="end">public education or awareness campaigns regarding the effects of targeted <ln numlevel="1" lineno="169" slineno="5-16"/>advertising on children, families, and adults; and</amend></subsection><subsection ssid="23-31" dnum="_-o:h-e" numlevel="1" lineno="170" slineno="5-17" ea="amend" anum="0" owner="admin" style="1" level="2"><display><amend anum="0" ea="amend" pairid="1078" style="1" owner="e" level="1" amendtag="start">(h)</amend></display><amend anum="0" ea="amend" pairid="69" groupid="54" style="1" owner="admin" level="1" amendtag="end">offsetting the costs of programs or services described in Subsections <xref depth="4" refnumber="59-35-203(3)(a)">(3)(a)</xref> through <xref depth="4" refnumber="59-35-203(g)"><ln numlevel="1" lineno="171" slineno="5-18"/>(g)</xref>.</amend></subsection></subsection></section></bsec><bsec buid="24" type="uncod" untype="effdate" src="uncod" uid="EF0000" sort="UZEFF" langlock="true" numlevel="1" lineno="172" slineno="6-1" sn="6"><section type="uncod" untype="effdate" display="false" src="uncod"><secline lineno="172">Section 6.  <bold>Effective Date.</bold></secline><sectionText lineno="173"><amend anum="0" ea="amend" pairid="1" groupid="1" style="1" owner="admin" level="1" amendtag="both">This bill takes effect on <effdate uid="code" date="5/6/2026">May 6, 2026</effdate>.</amend></sectionText></section></bsec></bdy><foot><rev><tm>3-10-26 3:01 PM</tm></rev></foot></leg>