To: Scott Jenkins,
Subject: May Innovation Insights
Date: Fri May 30 20:14:48 MDT 2014
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Innovation Insights
Volume 8, Issue 45 May 30, 2014
In This Issue
New USTAR Exec Director
Health Care & Gaming
Demo Chimp
In The News
USU algae researchers to continue at new plant. Logan city is constructing a new wastewater treatment facility to replace the wastewater lagoons being used. The Sustainable Waste to Bioproducts Energy Center at USUis researching a method using algae growth to meet the standards set forth... Read More

Partner Events
Governor's Energy Development Summit
This year's energy summit will be a two day event, from June 3-4 and will be held at the Salt Palace Convention Center. More information and registration here.

COMS Conference Networking Event
This free networking event will be held on June 6 at 3:00 p.m. in the Sorenson Molecular Biotechnology Building at the University of Utah. There will be a presentation by industry leader Steven Walsh, after which refreshments and networking will begin at 4:00 p.m. in the atrium.

Nail It Then Scale It
Presented by Utah Valley University. Tuesday, June 17 from 8:30 a.m. 12:30 p.m. This free training series is designed to develop social enterprise to the point where you'll be able to confidently present to a panel of venture philanthropists for funding. More information and registration here.

Code Hub 10-week web development program

Date: June 23 - August 29
Time: After hours classes
Location: Impact Hub Salt Lake
Cost: $2,000
More information and application here.

New USTAR Executive Director Named
Following a nation-wide search with more than 140 applicants, the USTAR Governing Authority and Governor Gary R. Herbert have named Ivy V. Estabrooke, PhD. to be the new executive director for the Utah Science and Technology Research initiative (USTAR). Estabrooke’s appointment was confirmed by the Senate today and it is expected she will begin her transition into the position in June.

Estabrooke has been serving as the program officer (GS-15) for basic research in the Expeditionary Maneuver Warfare & Combating Terrorism Department at the Office of Naval Research (ONR). While at the ONR, she managed a high risk/high payoff research portfolio including innovative neuroscience programs and cutting edge social and computational science programs.

She has also developed and implemented a strategy for examining emerging technology areas. Additionally, Estabrooke led the department’s efforts in support of Science Technology Engineering and Mathematics Education efforts (STEM), and managed a multi-million dollar yearly investment in the Sciences Addressing Asymmetric Explosive Threats basic research efforts for the ONR. Read more here.

Health Care and Video Games
The Princeton Review ranks the University of Utah’s Entertainment Arts and Engineering program (EAE) among the top five schools in the nation for both undergraduate and graduate programs. So, it is no surprise when the program turns out winning student teams of video game design and production, or that it can successfully cross in to the medical world by building innovative therapeutic apps.

The Utah Science and Technology Research initiative’s (USTAR) digital media team supports the EAE program with two researchers, Craig Caldwell and Cem Yuskel, to develop and accelerate technology commercialization of digital media research and tools.

The EAE program at the University of Utah (U of U) is an interdisciplinary endeavor between the College of Engineering and the College of Fine Arts Department of Film & Media Arts. Overlap between the three tracks in the program (artist track, producer track and engineering track) provides a unique environment of collaboration between students. Additionally, top industry professionals from companies like EA and Starcom teach classes and provide one-on-one attention and feedback. Read more here .

Rocket Science Takes Off in Southern Utah
MotionPort, a distributor and developer of computer aided engineering software in St. George Utah, has received a NASA Small Business Innovation Research (SBIR) Phase I award of $125,000 to develop an application that will simulate deployable space structures, specifically roll-out solar arrays.

The work will assist NASA in increasing efficiency in stowing and deploying solar arrays of ever increasing size and reduce errors, time and the need for advanced knowledge to create system-level models. Winning this federal SBIR grant allows MotionPort to move ahead with their research and development with non-equity position dollars.

The Utah Science and Technology Research initiative’s (USTAR) Small Business Innovative Research (SBIR) and Small Business Technology Transfer (STTR) Assistance Center played a supportive role to MotionPort throughout the application process. Mary Cardon, director of the SBIR-STTR Assistance Center said this award demonstrates the kind of innovation that is happening throughout the state. Read more here.

Software Start-up Shows the Power of Growth
DemoChimp, a SaaS (Software as a Service) company that intelligently automates product demonstrations for sales and marketing professionals, has received two Go-To-Market grants (G2M) from Utah Valley University’s (UVU) Business Resource Center (BRC), enabling the company to pay for its initial lead generation prospecting contact lists. 

DemoChimp’s CEO and founder Garin Hess attributes the initial inspiration for DemoChimp to his previous software startup. After producing six demos in one day, Hess thought it seemed odd they weren’t automating something so repetitive. Upon exiting his previous startup, Hess started DemoChimp after discovering there were few, if any solutions available to help companies effectively automate product demonstrations.

DemoChimp intelligently automates product demonstrations so salespeople can spend less time demoing and more time closing sales. A patent-pending personalization engine configures the demo for each prospect’s unique interests, similar to how an expert salesperson would. The personalization engine not only increases customer engagement, but also allows the salesperson to gather analytics on how the prospect interacts with the demo feed. Read more here.

“The G2M Accelerator program provides entrepreneurs and business owners the training, tools, mentoring, and access to capital they need to test their business ideas and products with customers, validate their business models, and ultimately scale their businesses with effective sales and marketing techniques.It also provides companies opportunities to network and collaborate with other companies in the program. Its proximity and connection to UVU allows companies to attract high level talent.” - Peter Jay, associate director of economic development for UVU and USTAR
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