I’m sure you know, right wing groups spend millions of dollars on message framing and then send poll-tested advice to their candidates, interest groups and activists who persistently repeat that language, e.g., activist judges, class warfare, death panels, death tax, job creators, job killer, nanny state, personal injury lawyer, tax relief, union boss and values voter.
How should we answer this nonsense? With our progressive values!
Voicing Our Values: a message guide for candidates and lawmakers explains how to persuade swing voters, arguing for both our candidates and issues. It addresses a wide range of domestic policies—from economic fairness, taxes and budget deficits to health care, education and the environment. And it doesn’t shy away from hot-button issues like reproductive health, marriage equality, immigrants’ rights, gun violence and voter ID. Throughout the book, suggested language is highlighted inside boxes to demonstrate what progressives should and should not say.