From: Nan Anderson
To: David Lifferth,
Subject: UTIC Insider December 2013
Date: Mon Dec 30 17:36:48 MST 2013
UTIC The Insider Newsletter
December  2013

UTIC Executive Committee

Nathan Rafferty, UTIC President, Ski Utah
Neil Wilkinson, UTIC Vice President, Temple Square Hospitality
Barbara Riddle, UTIC Sec'y-Treasurer, Davis Area CVB
Marian DeLay, UTIC Past President, Moab Area Travel Council

Scott Beck, Visit Salt Lake
Bill Malone, Park City Chamber/Bureau
Joel Racker, Utah Valley CVB
Rob Slettom, Identity Properties

UTIC Board of Directors

Dennis Copyak, Le Bus
Jordan Garn, Utah Hotel & Lodging Assn.
Tom Guinney, Gastronomy, Inc.
Joan Hammer, Box Elder County Tourism
Nancy McLaughlin, Bed & Breakfasts Inns of Utah
Brian Merrill, Utah Guides & Outfitters 
Roxie Sherwin, St. George Area Convention & Tourism Office
Maria Twitchell, Cedar City-Brian Head Tourism Bureau

Nan Anderson, Executive Director
Des Barker, UTIC Lobbyist  

President Neiderhauser on the Tram
Kym and Mayor Mike enjoying breakfast
Gad 2 lift is open!
The Oelerichs show up in force at Snowbird


As 2013 comes to an end - we look forward to the upcoming legislative session.  UTIC will track and act upon legislative issues that effect Utah's tourism industry.  The 2014 Utah Legislative Session starts on January 27 and ends March 13 at midnight. 

Tourism Issues:

   -Tourism Marketing Performance Fund (TMPF) appropriation - the industry has achieved our growth goal and qualified for $15 million; this amount has been included in the Governor's budget -  help us tell tourism's story with state legislators so they agree and make the full appropriation.

   -Tourism Marketing Performance Fund (TMPF) amendments - legislation will be introduced that will extend the performance portion (maximum of $3 million per year) which will be added on top of the base portion. 

   -Liquor Law changes - UTIC will work with other tourism organizations/associations to continue to decrease awkward moments for our customers

   -Tourism Taxes - UTIC will report any potential changes, especially to Transient Room Taxes and the TRCC 'Restaurant' tax

   -Other issues that UTIC will follow include:

      Online travel agencies/online travel companies
      Convention center hotel developments
      Reinstatement of the annual legislative educational tour in Utah

During the session, UTIC will also publish our weekly Legislative Bill Tracker that is distributed to UTIC member county "Tourism Team Captains" -  Destination Marketing Organizations, and they in turn, distribute the information on a local level.   If we need to react quickly to an issue, we will send out a UTIC Legislative Alert. 

Thank you to everyone that supported the Tourism Works PAC Ski Day Fundraiser at Snowbird.  We had a stellar day on the mountain, good attendance and raised funds to continue to move forward on our industry's political agenda. We are very grateful to Snowbird Ski & Summer Resort and especially Bob Bonar and Dave Fields for their generous hospitality!

Nathan welcomes all

It's time to register for UTIC's Tourism Day on the Hill - Wed. Feb. 26!  Registration is on-line.  This is the industry's annual gathering on Capitol Hill, held during the legislative session to highlight tourism as an important form of economic development in each of Utah's 29 counties.  Bring your staff, your board members and tourism businesses to show we are united in our support for tourism economic development. 

UTIC's first quarter membership meeting will be held in conjunction with Tourism Day on the Hill, earlier that day at the Joseph Smith Memorial Building:  click here for the agenda  Be sure to add these events to your calendar!

We wish you a happy, healthy and prosperous 2014!


Save the Date!


Thursday, Jan. 8 - UTIC Executive Committee & Board Meeting, Salt Lake City

February 26 - Tourism Day on the Hill, Capitol Rotunda, Salt Lake City  Register on-line

Sept. 23-25 - Utah Tourism Conference, Eccles Conference Center, Ogden


2013 Tourism Day on the Hill - Capitol Rotunda


Mayor Ben at UOT Board Meeting


175 South West Temple #30
Salt Lake City, UT 84101


From USTA & Travel Effect:
Global population aging is the seminal theme of our era - influencing individual lives, families and communities and all aspects of public policy. While our understanding of the profound changes in our lives that will affect us as we age is still limited, it is clear that successfully navigating this demographic transformation requires a focus on the healthy aging process.  Download the document here        Source:  US Travel Association & Travel Effect

TI News: An information service from the National Travel & Tourism Office (NTTO)


The U.S. Department of Commerce (DOC) projects international travel to the United States will continue experiencing strong growth through 2018, based on the National Travel and Tourism Office's 2013 Fall Travel Forecast.

Visitor volume in 2013 is expected to increase 3.4 percent and reach 69.0 million visitors who stay one or more nights in the United States. This growth would build on the 6.4 percent increase in arrivals in 2012, which resulted in a record 66.7 million visitors.

According to the current forecast, the United States would see 3.4 percent to 4.3 percent annual growth rates in visitor volume over the 2013-2018 timeframe. By 2018 this growth would produce 83.9 million visitors, a 26 percent increase, and more than 17 million additional visitors compared to 2012. The latest forecast reduces the compound annual growth rate over the forecast period from 4.0% to 3.9%. This downgrade reflects 2013 performances from several key markets that are below spring 2013 forecast expectations.            Source:  Office of Travel & Tourism Industries/Dept of Commerce

From USTA:
Thanks to the great support of the travel community, Brand USA, the public-private entity that promotes America abroad, will enter 2014 primed to grow the United States' share of the global travel market. This effort-a dream of the industry for so many years-is creating value for destinations and businesses, uniting the country under a single marketing campaign, and ultimately, reversing the declines of the past decade and helping to attract more visitors to the U.S. 

Brand USA Meets Funding Targets
Brand USA raised more than $130 million in partner contributions from the private sector in FY2013 (more than double the previous year)-generated from more than 300 partners that have joined the Brand USA effort. Cash contributions increased to approximately $32 million and in-kind topped $98 million. Contributions to Brand USA exceeded by almost $31 million the amount required by law to receive matching funds from the public sector. That is a terrific achievement.

Intent to Travel to U.S. on the Rise
The marketing is taking hold. At the conclusion of the agency's integrated campaign, "intent to travel to the U.S.," a key measurement, had increased by double digits in the core markets of Canada, Japan and the U.K. Over the course of the next year, the Brand USA consumer campaign will expand to 11 nations-representing nearly 80 percent of all inbound travel to the U.S. and providing more coverage in target markets than the country as a whole has ever had before.

Industry Intelligence Is a Key Indicator
In addition to the many programs and opportunities Brand USA has created to amplify the industry's collective marketing efforts, it also launched a robust proprietary research initiative that is helping the industry learn more about how to attract new and repeat visitors to the U.S. and better track and evaluate the ongoing success of such efforts.

Partnerships Create Value
The direct efforts of the marketing campaign and events such as sales missions, mega familiarization trips and cooperative marketing programs are driving more international travel to the U.S. and enabling destinations and travel brands of all shapes and sizes to participate in the effort. Brand USA's range of marketing is complemented by a global infrastructure of representation firms that work with the distribution channels in key markets to ensure the U.S. is top of mind with the international travel trade. By the end of this calendar year, this network will cover some 20 markets responsible for generating 93 percent of inbound travel to the U.S.                  Source: US Travel Association


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