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From: Kaitlin Eskelson
To: Rep. McKell, M.,
Subject: Visit Utah Newsletter
Date: 2014-10-23T22:16:46Z
Newsletter Summer Logo(1)
October 2014
Arches National Park Credit Leah Hogsten
Vicki's Voice
Planning carefully for the adventures that lie ahead

Sometimes people make an observation so astute that the best thing I can do is amplify it. My colleague Brad Peterson at the Utah Office of Outdoor Recreation sleuthed out information recently from Utah’s first Outdoor Recreation Plan, written in 1965. Those bold prognosticators had a grand vision: "With proper consideration of the potential, there is every possibility that tourism can be developed into Utah’s principal industry."

Flash forward. Today, with our $1 billion milestone in tax revenues generated from travel spending, tourism is a major player in Utah’s robust economy. Read More.

Reflection Points:
  • Strong ties to the Office of Outdoor Recreation
  • Rourism — Enhance rural tourism
  • Regional vision in Mountain Accord
  • State growth at EnvisionUtah.org

Vicki Varela Headshot
Tourism Conference
The 2014 Utah Tourism Conference was held September 23–25, 2014 at the Ogden Eccles Conference Center in Ogden, Utah, and was cosponsored by the Utah Office of Tourism and Utah Tourism Industry Association.

With 334 participants, this conference was the second- most attended conference held to date.

For more interesting and in-depth overview of the conference, as well as a list of all the great sponsors and exhibitors, here are the highlights . . . Conference Highlights


Campaign Launch
Winter 2014: Find Your Greatest
Governor's Economic Council
Salt Lake City
UOT Board Meeting
Travel Trade Corner
Looking Across SLC Tarmac At Mountains Flickr User Mark Stevens
In-Market Representatives
Selection process and results of RFPs

In the summer of 2014, the Utah Office of Tourism solicited four RFPs for new contracted representation in the countries of Germany, Canada, Australia and China. UOT assembled an evaluation committee comprised of several of our industry partners and together reviewed 12 bid solicitations which were submitted for these four contracts. All contracts were new for UOT, aside from Germany whose previous representative’s contract expired fall of 2014. continued

"These contracts are all set to begin on November 1, 2014, and the new reps have been tasked with a progressive scope of work."
Global Specialist Bruno Schwartz on China Sales Mission
China Sales Mission
Utah Life Elevated brand tours China
In terms of individual outbound travel markets, the traditional "Big Three" — Germany, the U.S. and the U.K. — are now being challenged strongly in the rankings. Germany (+2 percent), the U.S. (+1 percent) and the U.K. (+3 percent), grew moderately this year. However, China continued its dramatic growth with a 26 percent rise in outbound trips last year into the United States and is now No. 1 for total spending, No. 2 for the volume of trips and No. 4 for the quantity of overnight stays.

China is expected to increase a total of 3.2 million visitors, or 219 percent through 2018, and produce the second-largest number of additional visitors behind Canada.
 see the details
Deepening Collaboration
UOT's Rourism effort to help drive rural economic development

Rourism is an effort to build a universal program targeted specifically at helping address economic development in rural Utah through the development of tourism resources well beyond the Wasatch Front and The Mighty 5® national parks. The Utah Office of Tourism, Film and Global Branding (UOT) has chosen four pilot counties, Box Elder, Daggett, Emery, and Kane, to help UOT build the program.

To better advance Rourism initiatives, UOT has strengthened strategic partnerships with Brad Petersen, director of the Utah Office of Outdoor Recreation, Delynn Fielding, director of Rural Development, and Nan Andersen, executive director of the Utah Tourism Industry Association. This group has been visiting the counties to discuss what the counties would like to accomplish, barriers to their success, and their unique offerings. The group aims to remove many of the boundaries that are preventing these rural areas from achieving their ambitious goals. 

"The group aims to remove many of the boundaries that are preventing these rural areas from achieving their ambitious goals."
Full Story
New GOED Leadership
New executive director and deputy director take control in 2014
In recent months, the Governor’s Office of Economic Development (GOED) announced new leadership. In addition to Val Hale accepting the executive director appointment, Dr. Kimberly Henrie joined the GOED team as the new deputy director and chief operating officer. The new team assumes leadership of the creation, growth and recruitment of business, tourism and film in the State of Utah. To get to know them a little better, read their biographies in the links below.
Learn more:

Val Hale
UOT Fun Group Photo
Tourism Team Assembled
UOT builds on momentum with talented new team members
The Utah Office of Tourism, Film and Global Branding has added some great new people to the Council Hall wing of the Governor's Office of Economic Development. The passionate new team members are working to increase agency innovation and efficiency toward the goal of promoting and expanding travel to Utah.
Get to know them:
We're excited to have so many new faces here at GOED and appreciate all they do!

Council Hall
You know people love Utah when communities of hastags pop up showcasing the natural splendor and wide-ranging outdoor recreation and quickly gain a large and loyal following. If you're on Instagram, check out #utahisrad and keep posting your #LifeElevated photography. Below are images posted to Flickr since September of this year. To see more of each photographer's work, click on their photo.
Zion Autumn Colors Flickr User Bryanto
Heber Valley Flickr User TonyfratesSilver Fork Lake Flickr User Lizhaslam
Fall In The La Sal Mountains Flickr User Russellp
Male Moose Near Bear Lake Flickr User Nicholas D
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