Title 13 Chapter 77 Part 1 Section 104

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Index	Utah Code
Title 13	Commerce and Trade
Chapter 77	Generative Artificial Intelligence — Consumer Disclosures and Enforcement
Part 1	General Provisions
Section 104	Safe harbor. *(Effective 5/7/2025)*

Effective 5/7/2025
13-77-104. Safe harbor.

(1)

A person is not subject to an enforcement action for violating Section 13-77-103 if the person's generative artificial intelligence clearly and conspicuously discloses:

(a)

at the outset of any interaction with an individual in connection with:

(i)	a consumer transaction; or

(ii)	the provision of regulated services; and

(b)

throughout the interaction that it:

(i)	is generative artificial intelligence;

(ii)	is not human; or

(iii)

is an artificial intelligence assistant.

(2)

In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, the division in consultation with the office, may make rules specifying forms and methods of disclosure that:

(a)	satisfy the requirements of Subsection (1); or

(b)	do not satisfy the requirements of Subsection (1).

Enacted by Chapter 465, 2025 General Session

Technically renumbered to avoid duplication of newly enacted code also in HB0217, Chapter 226, also in HB0279, Chapter 237.also in SB0226, Chapter 465, also in HB0279, Chapter 237.also in SB0226, Chapter 465, also in HB0217, Chapter 226.

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