10/14/2025Renumbered and Amended by Chapter 8, 2025 Special Session 12025Definitions.As used in this part:"Athlete agent" means the same as that term is defined in Section 58-87-102."Athletic entity" means an athletic association, athletic conference, or other group or organization with authority over intercollegiate athletics."Institutional marketing associate" means a third-party entity that enters into a contract with, or acts on behalf of, an institution or intercollegiate athletics program."Institutional marketing associate" does not include:an institution;an athletic entity; ora staff member, employee, officer, director, manager, or owner of an institution."Intercollegiate athletics program" means an institution-sponsored athletic program or sporting activity in which a student athlete represents the student athlete's institution in competition against another institution."Prohibited endorsement provision" means a provision that requires or permits the use of a student athlete's name, image, or likeness to promote:a tobacco product or electronic cigarette, as those terms are defined in Section 76-9-1101, including vaping;an alcoholic product, as that term is defined in Section 32B-1-102;a seller or dispenser of a controlled substance, including steroids, antibiotics, and marijuana;gambling or betting;a sexually oriented business, as that term is defined in Section 17-50-331; ora firearm that the student athlete cannot legally purchase."Student athlete" means an individual who:is enrolled in an institution; andparticipates as an athlete for the institution in an intercollegiate athletics program."Student athlete" includes an agent or other representative of a student athlete."Student athlete agreement" means a proposed or executed contract:between a student athlete and another party; andin which the student athlete and other party agree that the student athlete's name, image, or likeness may be used to promote a business, person, product, service, or individual in exchange for the student athlete receiving financial compensation or other benefits."Third-party entity" means an individual or organization, other than an athletic entity, with authority over intercollegiate athletics.