Title 53H  Chapter 6  Part 2  Section 202

IndexUtah Code
Title 53HHigher Education
Chapter 6Campus Life and Activities
Part 2Athletics
Section 202Use of a student athlete's name, image, or likeness in intercollegiate athletics programs -- Contracts -- Exceptions -- Prohibitions.
(Effective 10/14/2025)


Effective 10/14/2025
53H-6-202.  Use of a student athlete's name, image, or likeness in intercollegiate athletics programs -- Contracts -- Exceptions -- Prohibitions.
(1)An institution may, except as provided in Subsection (2), compensate a student athlete directly for use of the student athlete's name, image, or likeness.
(2)An institution may not compensate a student athlete or prospective student athlete for use of the student athlete's name, image, or likeness through:
(a)funds the Legislature appropriates; or
(b)a fee a student attending an institution pays to the institution.
(3)
(a)A student athlete may not enter into a student athlete agreement that contains a prohibited endorsement provision.
(b)A student athlete agreement or any communication, or other material related to a student athlete agreement, including those created before May 1, 2024, is not subject to Title 63G, Chapter 2, Government Records Access and Management Act.
(4)A student athlete attending an institution is not an employee of the institution through:
(a)the student athlete's participation in an athletic program the institution offers; or
(b)the institution compensating the student athlete for use of the student athlete's name, image, or likeness.
(5)The board shall:
(a)beginning fiscal year 2028 and every five years thereafter, conduct an audit of each institution that evaluates:
(i)money an institution expends to directly compensate a student athlete for the use of the student athlete's name, image, or likeness; and
(ii)the implementation and use of payments by an institution to a student athlete for a student athlete's name, image, or likeness; and
(b)prepare and submit a written report for the audit described in Subsection (5)(a) to the Education Interim Committee and the Higher Education Appropriations Subcommittee.
(6)An athletic entity may not:
(a)prevent a student athlete of an institution from fully participating in intercollegiate athletics because the student athlete:
(i)earns compensation through the student athlete's name, image, or likeness; or
(ii)obtains professional representation from an athlete agent or attorney;
(b)prevent an institution from becoming a member of an athletic entity or from participating in intercollegiate athletics that an athletic entity sponsors because a student athlete of an institution or college participating in intercollegiate athletics:
(i)earns compensation from the use of the student athlete's name, image, or likeness; or
(ii)obtains professional representation from an athlete agent or attorney; or
(c)prevent an institution, institutional marketing associate, or third-party entity from creating and supporting opportunities for a student athlete to earn compensation for use of the student athlete's name, image, or likeness.


Renumbered and Amended by Chapter 8, 2025 Special Session 1