1     
CITIZENS' CUSTOMER SATISFACTION PROGRAM

2     
2016 GENERAL SESSION

3     
STATE OF UTAH

4     
Chief Sponsor: Steve Eliason

5     
Senate Sponsor: Karen Mayne

6     

7     LONG TITLE
8     General Description:
9          This bill creates the Citizens' Customer Satisfaction Program.
10     Highlighted Provisions:
11          This bill:
12          ▸     defines terms;
13          ▸     creates the Citizens' Customer Satisfaction Program to covertly observe and
14     evaluate the customer service provided by the Department of Alcoholic Beverage
15     Control;
16          ▸     establishes program responsibilities;
17          ▸     establishes reporting requirements; and
18          ▸     designates certain records as private records.
19     Money Appropriated in this Bill:
20          None
21     Other Special Clauses:
22          None
23     Utah Code Sections Affected:
24     ENACTS:
25          63A-15-101, Utah Code Annotated 1953
26          63A-15-102, Utah Code Annotated 1953
27          63A-15-103, Utah Code Annotated 1953

28          63A-15-104, Utah Code Annotated 1953
29          63A-15-105, Utah Code Annotated 1953
30          63A-15-106, Utah Code Annotated 1953
31     

32     Be it enacted by the Legislature of the state of Utah:
33          Section 1. Section 63A-15-101 is enacted to read:
34     
Part 1. Citizens' Customer Satisfaction Program

35          63A-15-101. Title.
36          This part is known as the "Citizens' Customer Satisfaction Program."
37          Section 2. Section 63A-15-102 is enacted to read:
38          63A-15-102. Definitions.
39          As used in this section:
40          (1) "Covert observation" or "covertly observe" means an act taken by the program to
41     directly observe and evaluate the service offered by a subject store without the knowledge of
42     the subject store.
43          (2) "Interaction" means an individual act under the program to covertly observe a
44     subject store in a manner authorized by this part.
45          (3) "Program" means the Citizens' Customer Satisfaction Program created under
46     Section 63A-15-103.
47          (4) "Subject department" means the Department of Alcoholic Beverage Control.
48          (5) "Subject store" means a store created under Title 32B, Chapter 2, Part 5, State
49     Store, by the Alcoholic Beverage Control Commission.
50          Section 3. Section 63A-15-103 is enacted to read:
51          63A-15-103. Creation.
52          (1) There is created within the department the Citizens' Customer Satisfaction
53     Program.
54          (2) The executive director may procure the services of a nonpublic entity in accordance
55     with Title 63G, Chapter 6a, Utah Procurement Code, to administer the program.
56          Section 4. Section 63A-15-104 is enacted to read:
57          63A-15-104. Program duties and responsibilities -- Data collection.
58          (1) The executive director shall ensure that the program, through covert observation,

59     evaluates each store's:
60          (a) quality of customer service;
61          (b) cleanliness;
62          (c) customer satisfaction;
63          (d) product availability; and
64          (e) compliance with laws controlling the sale of alcoholic beverages.
65          (2) Before January 1 of each year, the executive director shall consult with the director
66     of the subject department to:
67          (a) identify categories, including those described in Subsection (1), that are subject to
68     the program's assessment;
69          (b) establish performance measures for the categories identified under Subsection
70     (2)(a) that the program will measure, including a scoring system by which the program will
71     evaluate each subject store's performance in each category; and
72          (c) establish goals for all subject stores' customer service, using the performance
73     measures established under Subsection (2)(b).
74          (3) Before January 1 of each year, the executive director shall create a plan, based upon
75     the performance measures established under Subsection (2)(b), by which the program will
76     covertly observe and evaluate each subject store's performance.
77          (4) The program shall:
78          (a) collect detailed data on each interaction conducted under the program, including the
79     name of each subject store employee who is contacted during the interaction; and
80          (b) score the subject store according to the scoring system for each performance
81     measure established under Subsection (2)(b).
82          (5) (a) The executive director:
83          (i) shall ensure that the program covertly observes the customer service offered by each
84     subject store through an in-person interaction at least once per month; and
85          (ii) may also authorize the program to covertly observe the customer service offered by
86     a subject store through an interaction conducted by telephone or through electronic
87     communication.
88          (b) The executive director may authorize the program to covertly record an interaction.
89          (c) The executive director may not authorize the program to purposely covertly observe

90     or record a direct interaction between a subject store and another person unless the person is
91     associated with the program or the department.
92          (6) The executive director may pay a stipend to a person that:
93          (a) performs an interaction for the program; and
94          (b) is not otherwise associated with the program or the department.
95          Section 5. Section 63A-15-105 is enacted to read:
96          63A-15-105. Reporting and tracking results -- Online database.
97          (1) The executive director shall prepare a detailed report each month that contains:
98          (a) the performance measures and goals established under Subsection 63A-15-104(2)
99     for all subject stores;
100          (b) for each subject store:
101          (i) a compilation, analysis, and interpretation of the data collected and scores recorded
102     under Subsection 63A-15-104(4);
103          (ii) an assessment of how the subject store's performance relates to the performance
104     measures and goals established under Subsection 63A-15-104(2); and
105          (iii) a description of each interaction, including:
106          (A) the name of each of the subject store's employees who were contacted during the
107     interaction; and
108          (B) the scores recorded under Subsection 63A-15-104(4)(b) for the interaction;
109          (c) an explanation of any observed patterns of a subject store's or the subject
110     department's practices that do not appear to be in compliance with state law, rule, or policy or
111     with generally accepted customer service practices; and
112          (d) any recommended changes needed to bring a subject store or the subject department
113     into compliance with state law, rule, or policy or with generally accepted customer service
114     practices.
115          (2) The executive director shall, within 30 days after the day on which the executive
116     director prepares a report described in Subsection (1), send the report to the director of the
117     subject department.
118          (3) (a) The director of the subject department shall create a repository to store and track
119     the information that the director of the subject department receives under Subsection (2).
120          (b) The repository described in Subsection (3)(a) shall:

121          (i) be accessible to the public through the subject department's website;
122          (ii) for each subject store, display a running total of the subject store's average monthly,
123     annual, and all-time performance measure scores; and
124          (iii) contain each report received under Subsection (2) from the executive director, with
125     private, protected, or controlled information, as defined in Title 63G, Chapter 2, Government
126     Records Access and Management Act, redacted from the report.
127          Section 6. Section 63A-15-106 is enacted to read:
128          63A-15-106. Subject department responsibilities -- Incentives.
129          (1) (a) Upon receipt of a report described in Subsection 63A-15-105(2), the director of
130     the subject department shall:
131          (i) identify each employee described in Subsection 63A-15-105(1)(b)(iii)(A); and
132          (ii) place a copy of the portions of the report that pertain to the employee in the
133     employee's personnel file.
134          (b) An employee may grieve the content of a report placed in the employee's personnel
135     file under Subsection (1)(a)(ii) by following the grievance procedures described in Title 67,
136     Chapter 19a, Grievance Procedures.
137          (2) (a) The director of the subject department may establish a pecuniary incentive to
138     award to a subject store employee:
139          (i) who takes part in an interaction under the program; and
140          (ii) whose performance, as measured under the program, meets or exceeds the goals
141     established under Subsection 63A-15-104(2)(c) for the entity.
142          (b) If the director of the subject department establishes a pecuniary incentive under
143     Subsection (2)(a), the director of the subject department shall distribute, in writing, to each
144     employee eligible to receive the incentive:
145          (i) a description of the incentive; and
146          (ii) a description of requirements that an employee must meet to receive the incentive.
147          (c) When the director of the subject department awards a pecuniary incentive to a
148     subject store's employee, the director of the subject department shall distribute, in writing, to
149     each of the subject department's employees who is eligible for the incentive:
150          (i) the name of each employee who was awarded the incentive;
151          (ii) a description of how the employee described in Subsection (2)(c)(i) met the

152     requirements established under Subsection (2)(b)(ii); and
153          (iii) a description of the incentive the individual was awarded.






Legislative Review Note
Office of Legislative Research and General Counsel