1     
SOCIAL MEDIA REGULATION AMENDMENTS

2     
2024 GENERAL SESSION

3     
STATE OF UTAH

4     
Chief Sponsor: Michael K. McKell

5     
House Sponsor: Jordan D. Teuscher

6     

7     LONG TITLE
8     General Description:
9          This bill enacts provisions related to age verification and protecting minors in the Utah
10     Minor Protection in Social Media Act (Act).
11     Highlighted Provisions:
12          This bill:
13          ▸     defines terms;
14          ▸     requires social media companies to verify a new account holder's age using an
15     approved system;
16          ▸     requires a social media service to:
17               •     enable maximum default privacy settings on a Utah minor account holder's
18     account;
19               •     provide supervisory tools and verifiable parental consent mechanisms on a Utah
20     minor account holder's account; and
21               •     provide confidentiality protections for minors' data;
22          ▸     establishes the Division of Consumer Protection's enforcement powers relating to
23     the Act;
24          ▸     provides compliance safe harbors when social media companies implement
25     approved systems for age verification and verifiable parental consent; and
26          ▸     contains a severability clause.
27     Money Appropriated in this Bill:

28          None
29     Other Special Clauses:
30          This bill provides a special effective date.
31     Utah Code Sections Affected:
32     AMENDS:
33          13-2-1 (Effective 05/02/24), as last amended by Laws of Utah 2023, Chapters 31, 36,
34     377, 458, 477, 498, 509, and 536
35     ENACTS:
36          13-71-101, Utah Code Annotated 1953
37          13-71-102, Utah Code Annotated 1953
38          13-71-201, Utah Code Annotated 1953
39          13-71-202, Utah Code Annotated 1953
40          13-71-203, Utah Code Annotated 1953
41          13-71-204, Utah Code Annotated 1953
42          13-71-301, Utah Code Annotated 1953
43          13-71-302, Utah Code Annotated 1953
44          13-71-401, Utah Code Annotated 1953
45     

46     Be it enacted by the Legislature of the state of Utah:
47          Section 1. Section 13-2-1 (Effective 05/02/24) is amended to read:
48          13-2-1 (Effective 05/02/24). Consumer protection division established --
49     Functions.
50          (1) There is established within the Department of Commerce the Division of Consumer
51     Protection.
52          (2) The division shall administer and enforce the following:
53          (a) Chapter 10a, Music Licensing Practices Act;
54          (b) Chapter 11, Utah Consumer Sales Practices Act;
55          (c) Chapter 15, Business Opportunity Disclosure Act;
56          (d) Chapter 20, New Motor Vehicle Warranties Act;
57          (e) Chapter 21, Credit Services Organizations Act;
58          (f) Chapter 22, Charitable Solicitations Act;

59          (g) Chapter 23, Health Spa Services Protection Act;
60          (h) Chapter 25a, Telephone and Facsimile Solicitation Act;
61          (i) Chapter 26, Telephone Fraud Prevention Act;
62          (j) Chapter 28, Prize Notices Regulation Act;
63          (k) Chapter 32a, Pawnshop, Secondhand Merchandise, and Catalytic Converter
64     Transaction Information Act;
65          (l) Chapter 34, Utah Postsecondary School and State Authorization Act;
66          (m) Chapter 41, Price Controls During Emergencies Act;
67          (n) Chapter 42, Uniform Debt-Management Services Act;
68          (o) Chapter 49, Immigration Consultants Registration Act;
69          (p) Chapter 51, Transportation Network Company Registration Act;
70          (q) Chapter 52, Residential Solar Energy Disclosure Act;
71          (r) Chapter 53, Residential, Vocational and Life Skills Program Act;
72          (s) Chapter 54, Ticket Website Sales Act;
73          (t) Chapter 56, Ticket Transferability Act;
74          (u) Chapter 57, Maintenance Funding Practices Act;
75          (v) Chapter 61, Utah Consumer Privacy Act;
76          (w) Chapter 63, Utah Social Media Regulation Act;
77          (x) Chapter 64, Vehicle Value Protection Agreement Act;
78          (y) Chapter 65, Utah Commercial Email Act;
79          (z) Chapter 67, Online Dating Safety Act; [and]
80          (aa) Chapter 68, Lawyer Referral Consultants Registration Act[.]; and
81          (bb) Chapter 71, Utah Minor Protection in Social Media Act.
82          Section 2. Section 13-71-101 is enacted to read:
83     
CHAPTER 71. UTAH MINOR PROTECTION IN SOCIAL MEDIA ACT

84     
Part 1. General Provisions

85          13-71-101. Definitions.
86          (1) "Account holder" means a person who has, creates, or opens an account or profile
87     to use a social media service.
88          (2) "Age verification system" means measures reasonably calculated to enable a social
89     media company to identify whether a user is a minor with an accuracy rate of at least 95%.

90          (3) "Connected account" means an account on the social media service that is directly
91     connected to:
92          (a) the minor account holder's account; or
93          (b) an account that is directly connected to an account directly connected to the minor
94     account holder's account.
95          (4) "Content" means any information, visual depictions, tools, features, links, software,
96     or other materials that appear on or are available or enabled through a social media service.
97          (5) "Directly connected" means an account on the social media service that is
98     connected to another account by:
99          (a) sending a request to connect to another account holder and having the request to
100     connect accepted by the other account holder; or
101          (b) receiving a request to connect from another account holder and accepting the
102     request to connect.
103          (6) "Director" means the director of the division.
104          (7) "Division" means the Division of Consumer Protection created in Section 13-2-1.
105          (8) "Minor" means an individual under 18 years old that:
106          (a) has not been emancipated as that term is defined in Section 80-7-102; or
107          (b) has not been married.
108          (9) "Parent" includes a legal guardian.
109          (10) (a) "Personal information" means information that is linked or can be reasonably
110     linked to an identified individual or an identifiable individual.
111          (b) "Personal information" includes a person's:
112          (i) first and last name;
113          (ii) date of birth;
114          (iii) home or physical address, including street name and city;
115          (iv) screen or user name that reveals an individual's email address, first name, or last
116     name;
117          (v) telephone number;
118          (vi) Social Security number;
119          (vii) photograph, video, or audio file containing a person's image or voice;
120          (viii) geolocation information sufficient to identify street name and city; and

121          (ix) any other identifier that a person may use to contact a specific individual.
122          (11) "Resident" means the same as that term is defined in Section 53-3-102.
123          (12) "Social media company" means an entity that owns or operates a social media
124     service.
125          (13) (a) "Social media service" means a website or application that:
126          (i) is open to the public and consists primarily of content that is user-generated and not
127     produced by the social media company;
128          (ii) permits an individual to register as an account holder, establish an account, or
129     create a profile that is made visible to the general public or a set of other users defined by the
130     account holder for the purpose of allowing account holders to create, share, and view
131     user-generated content through such an account or profile;
132          (iii) allows account holders to post content and interact with content generated by other
133     account holders; and
134          (iv) enables account holders to create online communities or groups and communicate
135     with account holders.
136          (b) "Social media service" does not include:
137          (i) email;
138          (ii) cloud storage; or
139          (iii) document viewing, sharing, or collaboration services.
140          (14) "User" means an individual who accesses or uses a social media service.
141          (15) (a) "Utah account holder" means a person who is a Utah resident and an account
142     holder.
143          (b) "Utah account holder" includes a Utah minor account holder.
144          (16) "Utah minor account holder" means a Utah account holder who is a minor.
145          (17) "Verifiable parental consent" means authorization from a parent for a social media
146     service to collect, use, and disclose personal information of a Utah minor account holder, that
147     complies with the following verifiability requirements:
148          (a) the social media service shall provide advance notice to the parent describing
149     information practices related to the minor account holder's personal information; and
150          (b) the social media service shall receive confirmation that the parent received the
151     notice described in Subsection (17)(a).

152          Section 3. Section 13-71-102 is enacted to read:
153          13-71-102. Legislative findings.
154          The Legislature finds that:
155          (1) the state has a compelling interest in safeguarding the well-being and privacy of
156     minors in the state;
157          (2) the proliferation of social media services has led to the widespread collection and
158     utilization of personal information, exposing minors to potential privacy and identity related
159     harms;
160          (3) the addictive design features of certain social media services contribute to excessive
161     use of a social media service by minors, impacting sleep patterns, academic performance, and
162     overall health;
163          (4) social media services are designed without sufficient tools to allow adequate
164     parental oversight, exposing minors to risks that could be mitigated with proper parental
165     involvement and control;
166          (5) the state has enacted safeguards around products and activities that pose risks to
167     minors, including regulations on motor vehicles, medications, and products and services
168     targeted to children;
169          (6) prolonged and unregulated social media use has been linked to adverse effects on
170     the mental health of minors, including increased rates of anxiety, depression, and social
171     isolation;
172          (7) existing measures employed by social media companies to protect minors have
173     proven insufficient; and
174          (8) the state should ensure that minors' personal data is given special protection, as
175     minors may have less awareness of the risks, consequences, and safeguards related to a social
176     media company's processing of minors' personal data.
177          Section 4. Section 13-71-201 is enacted to read:
178     
Part 2. General Requirements

179          13-71-201. Age verification required.
180          (1) A social media company shall implement an age verification system to determine
181     whether a person seeking to register a new account or profile on the social media company's
182     social media service is a minor.

183          (2) A Utah account holder that the social media company identifies as a minor through
184     the use of an age verification system is subject to the requirements in Sections 13-71-202 and
185     13-71-203.
186          (3) A social media company shall:
187          (a) implement a review process allowing account holders to appeal the account holder's
188     age designation by submitting documentary evidence to establish the account holder's age
189     range; and
190          (b) review evidence submitted by the account holder and make a determination within
191     30 days of submission of the evidence.
192          (4) A social media company shall segregate any personal information gathered
193     specifically within the age verification system and shall not use the personal information for
194     any other purposes except for the purposes listed in Subsections 13-71-204(4)(a)(g).
195          Section 5. Section 13-71-202 is enacted to read:
196          13-71-202. Requirements for Utah minor account holders.
197          A social media company shall, for Utah minor account holders on the social media
198     service:
199          (1) set default privacy settings to prioritize maximum privacy, including settings that:
200          (a) restrict the visibility of a Utah minor account holder's account to only connected
201     accounts;
202          (b) limit the Utah minor account holder's ability to share content to only connected
203     accounts;
204          (c) restrict any data collection and sale of data from a Utah minor account holder's
205     account that is not required for core functioning of the social media service;
206          (d) disable search engine indexing of Utah minor account holder profiles;
207          (e) restrict a Utah minor account holder's direct messaging capabilities to only allow
208     direct messaging to connected accounts; and
209          (f) allow a Utah minor account holder to download a file with all information
210     associated with the Utah minor account holder's account;
211          (2) implement and maintain reasonable security measures, including data encryption, to
212     protect the confidentiality, security, and integrity of personal information collected from a Utah
213     minor account holder;

214          (3) provide an easily accessible and understandable notice that:
215          (a) describes any information the social media company collects from a Utah minor
216     account holder; and
217          (b) explains how the information may be used or disclosed;
218          (4) upon request of a Utah minor account holder:
219          (a) delete the personal information of the Utah minor account holder, unless the
220     information is required to be retained under Section 13-61-203, or a different provision of state
221     or federal law; and
222          (b) remove any information or material the Utah minor account holder made publicly
223     available through the social media service; and
224          (5) disable the following features that prolong user engagement:
225          (a) autoplay functions that continuously play content without user interaction;
226          (b) scroll or pagination that loads additional content as long as the user continues
227     scrolling; and
228          (c) except for direct messages from connected accounts, push notifications prompting
229     repeated user engagement.
230          Section 6. Section 13-71-203 is enacted to read:
231          13-71-203. Supervisory tools.
232          (1) A social media company shall offer supervisory tools for a Utah minor account
233     holder that the Utah minor account holder may decide to activate.
234          (2) The supervisory tools described in Subsection (1) shall include capabilities for an
235     individual selected by the Utah minor account holder to:
236          (a) set time limits for the Utah minor account holder's daily social media service usage
237     across devices;
238          (b) schedule mandatory breaks for the Utah minor account holder during selected days
239     and times across devices;
240          (c) view:
241          (i) data detailing the Utah minor account holder's total and average daily time spent on
242     the social media service across devices;
243          (ii) a list of connected accounts;
244          (iii) a list of accounts blocked by the Utah minor account holder;

245          (iv) the Utah minor account holder's:
246          (A) privacy settings;
247          (B) content sensitivity settings; and
248          (C) direct messaging settings and permissions; and
249          (d) receive notifications when the Utah minor account holder changes an account
250     setting described in this Subsection (2).
251          Section 7. Section 13-71-204 is enacted to read:
252          13-71-204. Parental consent -- Data privacy for Utah minor accounts.
253          (1) A social media company may not allow a Utah minor account holder to change the
254     default data privacy setting described in Subsection 13-71-202(1) without first obtaining
255     verifiable parental consent.
256          (2) A social media company's terms of service related to a Utah minor account holder
257     shall be presumed to include an assurance of confidentiality for the Utah minor account
258     holder's personal information.
259          (3) The presumption of confidentiality in Subsection (2) may be overcome if the social
260     media company obtains verifiable parental consent.
261          (4) The presumption of confidentiality in Subsection (2) does not apply to a social
262     media company's internal use or external sharing of a Utah minor account holder's personal
263     information if the use or sharing is necessary to:
264          (a) maintain or analyze functioning of the social media service;
265          (b) enable network communications;
266          (c) personalize the user's experience based on the user's age and location;
267          (d) display a username chosen by the Utah minor account holder;
268          (e) obtain age verification information as required under Section 13-71-201; or
269          (f) comply with the requirements of this chapter or other federal or state laws.
270          Section 8. Section 13-71-301 is enacted to read:
271     
Part 3. Division Enforcement Powers

272          13-71-301. Enforcement powers.
273          (1) The division shall administer and enforce the provisions of Part 2, General
274     Requirements, in accordance with Chapter 2, Division of Consumer Protection.
275          (2) The attorney general, upon request, shall give legal advice to, and act as counsel

276     for, the division in the exercise of the division's responsibilities under this part.
277          (3) (a) In addition to the division's enforcement powers under Chapter 2, Division of
278     Consumer Protection:
279          (i) the division director may impose an administrative fine of up to $2,500 for each
280     violation of this chapter; and
281          (ii) the division may bring an action in court to enforce a provision of this chapter.
282          (b) In a court action by the division to enforce a provision of this chapter, the court
283     may:
284          (i) declare that the act or practice violates a provision of this chapter;
285          (ii) enjoin actions that violate this chapter;
286          (iii) order disgorgement of any money received in violation of this chapter;
287          (iv) order payment of disgorged money to an injured purchaser or consumer;
288          (v) impose a civil penalty of up to $2,500 for each violation of this chapter;
289          (vi) award actual damages to an injured purchaser or consumer; and
290          (vii) award any other relief that the court deems reasonable and necessary.
291          (c) If a court grants judgment or injunctive relief to the division, the court shall award
292     the division:
293          (i) reasonable attorney fees;
294          (ii) court costs; and
295          (iii) investigative fees.
296          (4) (a) A person who violates an administrative or court order issued for a violation of
297     this chapter is subject to a civil penalty of no more than $5,000 for each violation.
298          (b) A civil penalty authorized under this section may be imposed in any civil action
299     brought by the division, or by the attorney general on behalf of the division.
300          (5) All money received for the payment of a fine or civil penalty imposed under this
301     section shall be deposited into the Consumer Protection Education and Training Fund
302     established in Section 13-2-8.
303          Section 9. Section 13-71-302 is enacted to read:
304          13-71-302. Age verification and verifiable parental consent safe harbor.
305          (1) In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, the
306     division shall make rules to establish processes and means by which a social media company

307     may:
308          (a) verify an account holder is a minor in accordance with Section 13-71-201; and
309          (b) obtain verifiable parental consent in accordance with Section 13-71-203.
310          (2) A social media company is not subject to an enforcement action for a violation of
311     Section 13-71-201 if the social media company implements and maintains an age verification
312     system that complies with rules made by the division as described in Subsection (1)(a).
313          (3) A social media company is considered to have obtained verifiable parental consent
314     if the social media company obtains parental consent through a mechanism that complies with
315     the rules made by the division as described in Subsection (1)(b).
316          Section 10. Section 13-71-401 is enacted to read:
317          13-71-401. Severability.
318          (1) If any provision of this chapter or the application of any provision to any person or
319     circumstance is held invalid by a final decision of a court of competent jurisdiction, the
320     remainder of this chapter shall be given effect without the invalid provision or application.
321          (2) The provisions of this chapter are severable.
322          (3) Nothing in this chapter shall displace any other available remedies or rights
323     authorized under the laws of this state or the United States.
324          Section 11. Effective date.
325          This bill takes effect on October 1, 2024.