Agency: Economic Development Line Item: Office of Tourism Function The Office of Tourism (UOT) exists to brand and promote Utah's great experiences and destinations to visitors and citizens in an inspiring way and to support and enhance economic vitality and quality of life in Utah.
Statutory Authority Statutory authority for the Office of Tourism is provided in UCA 63M-1-1404. The Office of Tourism is: - The tourism development authority of the state.
- Responsible for travel promotion throughout the state.
- Responsible for increasing the economic contribution of tourists visiting the state.
- Responsible for advertising, promotion and publicity related to the attractions of the state as a whole.
- Responsible for coordination between entities involved in tourism and travel promotion.
Intent Language Under Section 63J-1-603 of the Utah Code, the Legislature intends that appropriations provided for the Office of Tourism line item in item 91 of Chapter 2 Laws of Utah 2008, and item 85 of Chapter 396 Laws of Utah 2009 not lapse at the close of Fiscal Year 2010. The use of any nonlapsing funds is limited to contractual obligations and support - $350,000, and film incentives - $4,018,300. Under Section 63J-1-603 of the Utah Code, the Legislature intends that appropriations provided for the Office of Tourism, Advertising and Promotion program in Item 203 of Chapter 398 Laws of Utah 2009 not lapse at the close of Fiscal Year 2010. The use of any nonlapsing funds is limited to advertising and promotion - $7,000,000. Funding Detail The Office of Tourism funding is utilized mainly for staff and an advertising budget. The Office's base operations budget comes from the General Fund. In the 2005 General Session the Legislature created a Tourism Marketing Performance Fund with a performance based funding mechanism based on the increases in sales tax revenue for 21 tourism related industries and an allocation which declines yearly from the General Fund. There is a small appropriation from Transportation Fund to fund Welcome Centers statewide. Welcome Centers are located at the gateways to Utah. They provide free travel information and restrooms. Several of the Welcome Centers have kiosks with Internet access. | Sources of Finance | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | General Fund | $4,110,200 | $4,210,800 | $4,059,300 | $4,011,600 | $4,017,600 | | General Fund, One-time | ($1,800) | $0 | $1,621,000 | ($14,700) | $0 | | Transportation Fund | $118,000 | $118,000 | $118,000 | $118,000 | $118,000 | | Dedicated Credits Revenue | $111,100 | $128,400 | $96,000 | $173,400 | $170,000 | | GFR - Motion Picture Incentive Fund | $1,000,000 | $4,000,000 | $3,831,300 | $2,206,300 | $2,206,300 | | GFR - Tourism Marketing Performance | $11,000,000 | $11,000,000 | $10,888,000 | $7,000,000 | $6,950,000 | | Beginning Nonlapsing | $6,933,900 | $2,888,100 | $4,270,300 | $4,190,300 | $0 | | Closing Nonlapsing | ($2,888,100) | ($4,270,200) | ($4,190,300) | ($5,401,100) | $0 | | Lapsing Balance | $0 | $0 | ($12,700) | ($54,300) | $0 | | Total | $20,383,300 | $18,075,100 | $20,680,900 | $12,229,500 | $13,461,900 |
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| | Programs: | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Administration | $1,046,500 | $989,700 | $1,031,800 | $986,700 | $990,700 | | Operations and Fulfillment | $2,912,500 | $2,851,300 | $2,513,400 | $2,385,100 | $2,562,900 | | Advertising and Promotion | $14,348,200 | $11,351,700 | $11,062,500 | $7,534,000 | $6,950,000 | | Film Commission | $2,076,100 | $2,882,400 | $6,073,200 | $1,323,700 | $2,958,300 | | Total | $20,383,300 | $18,075,100 | $20,680,900 | $12,229,500 | $13,461,900 |
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| | Categories of Expenditure | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Personnel Services | $1,870,200 | $1,963,700 | $2,038,600 | $1,978,100 | $2,118,700 | | In-state Travel | $37,600 | $48,300 | $43,200 | $42,400 | $41,000 | | Out-of-state Travel | $98,100 | $97,200 | $64,300 | $61,900 | $80,200 | | Current Expense | $1,905,600 | $9,383,900 | $8,199,400 | $6,282,300 | $1,513,100 | | DP Current Expense | $37,900 | $26,000 | $100,900 | $96,100 | $56,800 | | Capital Outlay | $8,300 | $12,500 | $0 | $0 | $403,800 | | Other Charges/Pass Thru | $16,425,600 | $6,543,500 | $10,234,500 | $3,768,700 | $9,248,300 | | Total | $20,383,300 | $18,075,100 | $20,680,900 | $12,229,500 | $13,461,900 |
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| | Other Indicators | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Budgeted FTE | 26.0 | 27.0 | 26.0 | 25.0 | 26.0 | | Vehicles | 4 | 4 | 4 | 4 | 4 |
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Subcommittee Table of ContentsProgram: Administration Function Administration is responsible for providing direction to the Office of Tourism. Responsibilities include applied research, coordination of tourism programs, strategic planning, and branding the state globally. Additionally, the Utah Film Commission reports to the Managing Director of the Office of Tourism. Funding Detail Appropriations to this program come from the General Fund. | Sources of Finance | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | General Fund | $1,057,900 | $1,044,500 | $998,600 | $987,600 | $990,700 | | General Fund, One-time | $3,400 | $0 | $30,800 | ($4,900) | $0 | | GFR - Motion Picture Incentive Fund | $0 | $600 | $0 | $0 | $0 | | Beginning Nonlapsing | $55,600 | $66,800 | $122,200 | $110,400 | $0 | | Closing Nonlapsing | ($70,400) | ($122,200) | ($110,400) | ($106,400) | $0 | | Lapsing Balance | $0 | $0 | ($9,400) | $0 | $0 | | Total | $1,046,500 | $989,700 | $1,031,800 | $986,700 | $990,700 |
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| | Categories of Expenditure | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Personnel Services | $722,500 | $630,200 | $660,400 | $609,200 | $681,900 | | In-state Travel | $20,100 | $22,500 | $25,600 | $23,000 | $19,000 | | Out-of-state Travel | $42,200 | $36,800 | $28,400 | $20,300 | $32,200 | | Current Expense | $239,000 | $250,900 | $252,600 | $252,000 | $215,700 | | DP Current Expense | $13,900 | $11,800 | $57,000 | $82,200 | $41,900 | | Capital Outlay | $0 | $12,500 | $0 | $0 | $0 | | Other Charges/Pass Thru | $8,800 | $25,000 | $7,800 | $0 | $0 | | Total | $1,046,500 | $989,700 | $1,031,800 | $986,700 | $990,700 |
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| | Other Indicators | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Budgeted FTE | 6.0 | 6.0 | 6.0 | 6.0 | 6.0 |
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Subcommittee Table of ContentsProgram: Operations and Fulfillment Function The Operations and Fulfillment program is responsible for media, publications, information services, distribution, interagency cooperation, coordination of the scenic byway program, and special projects. Staff distributes information to journalists, the traveling public, Web requests and 800-number inquiries. Scenic Byways Scenic Byway Program grants fund a variety of improvements and development of interpretive and promotional materials for national and state designated scenic byways. Interagency and Public-Private Partnerships The Office of Tourism maintains key industry partnerships with entities such as the Travel Industry Association (TIA), Canyon Country Partnership, Ski Utah, Western States Tourism Policy Council, National Council of State Tourism Directors, Travel and Tourism Research Association, Utah Travel Regions and Utah Tourism Industry Coalition, Temple Square's Visitor Activities Coordinating Committee (VACC), and the Salt Lake Convention and Visitors Bureau. Publications The Utah Scenic Calendar and the Utah Travel Guide are annual publications produced and distributed by the Office of Tourism. The UOT re-designed the Utah Travel Guides and the calendar to increase exposure of the attractive images of the state. Welcome Centers The Office contracts for the tourism information portion of Utah's five gateway welcome centers. Each welcome center received $65,000 for administration and operations. Tourism Trade The Tourism Trade Program educates and assists the travel industry about travel opportunities within Utah. The staff coordinates efforts between out of state travel advisors and in-state providers. Familiarization tours are conducted with media and tour operators from around the world. Throughout the year, approximately 100 familiarization tours are executed. The Office of Tourism maintains international representation in Germany, the United Kingdom, France and Japan. On behalf of UOT the organizations work to increase consumer awareness in their markets by working with the media. They serve as fulfillment houses to distribute Utah information to consumers. Funding Detail Funding for the Operations and Tourism Trade programs supports staff and Welcome Centers. Federal funds and Transportation Funds are utilized to fund Welcome Centers statewide. The program also receives dedicated credit revenues for services provided. | Sources of Finance | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | General Fund | $2,315,900 | $2,402,500 | $2,304,600 | $2,275,800 | $2,274,900 | | General Fund, One-time | ($2,800) | $0 | $78,700 | ($6,500) | $0 | | Transportation Fund | $118,000 | $118,000 | $118,000 | $118,000 | $118,000 | | Dedicated Credits Revenue | $111,100 | $128,400 | $96,000 | $173,400 | $170,000 | | GFR - Motion Picture Incentive Fund | $0 | $200 | $0 | $0 | $0 | | Beginning Nonlapsing | $599,100 | $229,600 | $27,500 | $109,500 | $0 | | Closing Nonlapsing | ($228,800) | ($27,400) | ($109,600) | ($230,800) | $0 | | Lapsing Balance | $0 | $0 | ($1,800) | ($54,300) | $0 | | Total | $2,912,500 | $2,851,300 | $2,513,400 | $2,385,100 | $2,562,900 |
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| | Categories of Expenditure | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Personnel Services | $643,300 | $796,300 | $855,000 | $862,600 | $930,800 | | In-state Travel | $13,000 | $22,300 | $10,200 | $8,400 | $12,000 | | Out-of-state Travel | $29,800 | $38,400 | $24,100 | $25,600 | $33,000 | | Current Expense | $1,488,700 | $1,560,600 | $1,216,600 | $1,116,700 | $1,169,200 | | DP Current Expense | $9,900 | $6,600 | $14,100 | $12,900 | $14,100 | | Capital Outlay | $8,300 | $0 | $0 | $0 | $403,800 | | Other Charges/Pass Thru | $719,500 | $427,100 | $393,400 | $358,900 | $0 | | Total | $2,912,500 | $2,851,300 | $2,513,400 | $2,385,100 | $2,562,900 |
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| | Other Indicators | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Budgeted FTE | 13.0 | 14.0 | 14.0 | 13.0 | 14.0 | | Vehicles | 4 | 3 | 3 | 3 | 3 |
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Subcommittee Table of ContentsProgram: Advertising and Promotion Function The Marketing and Advertising program is responsible for the overall Utah tourism brand, marketing, advertising and promotional plans. The overall goal of the Marketing Program is to increase the national and international awareness, inquiries, and tourism visits to Utah. Key measures include total tourism visits, length of stay, repeat visitors, and person per day spending. Staff oversees the advertising agency contract and the budget, which includes the Cooperative Marketing Program. In addition, the Utah Sports Commission receives 10 percent of the appropriation to the Tourism Marketing Performance Fund to promote Utah through sports events. Increasing out-of-state visitation involves branding, advertising, sales, and promotion activities directed towards consumers, media, and the travel trade. Promotional and development activities are used in the selling of Utah to the same audiences and include sales missions, consumer and trade shows. Market research is used to identify these appropriate markets, as well as geographic, activity-based, and emerging markets. Efforts are coordinated with city, county, convention and visitor bureaus, vacation destinations, and inter-agency offices and programs. Funding Detail Funding for the program is appropriated out of the Tourism Marketing Performance Fund. Funding for this restricted account comes from General Fund appropriations and earmarked sales tax revenues. The appropriation for the restricted account shows up in the Transfer section of this report. | Sources of Finance | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | GFR - Tourism Marketing Performance | $11,000,000 | $11,000,000 | $10,888,000 | $7,000,000 | $6,950,000 | | Beginning Nonlapsing | $5,807,400 | $2,459,200 | $2,107,500 | $1,933,100 | $0 | | Closing Nonlapsing | ($2,459,200) | ($2,107,500) | ($1,933,000) | ($1,399,100) | $0 | | Total | $14,348,200 | $11,351,700 | $11,062,500 | $7,534,000 | $6,950,000 |
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| | Categories of Expenditure | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Current Expense | $0 | $7,365,900 | $6,600,500 | $4,775,600 | $0 | | DP Current Expense | $0 | $0 | $29,000 | $0 | $0 | | Other Charges/Pass Thru | $14,348,200 | $3,985,800 | $4,433,000 | $2,758,400 | $6,950,000 | | Total | $14,348,200 | $11,351,700 | $11,062,500 | $7,534,000 | $6,950,000 |
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Subcommittee Table of ContentsProgram: Film Commission Function The Utah Film Commission markets the entire state as a destination for the motion picture, television, and commercial industries to promote job creation and increase exposure of the state. Funding Detail The Film Commission funding comes from the General Fund and the Motion Picture Incentive Fund. | Sources of Finance | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | General Fund | $736,400 | $763,800 | $756,100 | $748,200 | $752,000 | | General Fund, One-time | ($2,400) | $0 | $1,511,500 | ($3,300) | $0 | | GFR - Motion Picture Incentive Fund | $1,000,000 | $3,999,200 | $3,831,300 | $2,206,300 | $2,206,300 | | Beginning Nonlapsing | $471,800 | $132,500 | $2,013,100 | $2,037,300 | $0 | | Closing Nonlapsing | ($129,700) | ($2,013,100) | ($2,037,300) | ($3,664,800) | $0 | | Lapsing Balance | $0 | $0 | ($1,500) | $0 | $0 | | Total | $2,076,100 | $2,882,400 | $6,073,200 | $1,323,700 | $2,958,300 |
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| | Categories of Expenditure | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Personnel Services | $504,400 | $537,200 | $523,200 | $506,300 | $506,000 | | In-state Travel | $4,500 | $3,500 | $7,400 | $11,000 | $10,000 | | Out-of-state Travel | $26,100 | $22,000 | $11,800 | $16,000 | $15,000 | | Current Expense | $177,900 | $206,500 | $129,700 | $138,000 | $128,200 | | DP Current Expense | $14,100 | $7,600 | $800 | $1,000 | $800 | | Other Charges/Pass Thru | $1,349,100 | $2,105,600 | $5,400,300 | $651,400 | $2,298,300 | | Total | $2,076,100 | $2,882,400 | $6,073,200 | $1,323,700 | $2,958,300 |
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| | Other Indicators | 2007
Actual | 2008
Actual | 2009
Actual | 2010
Actual | 2011
Approp | | Budgeted FTE | 7.0 | 7.0 | 6.0 | 6.0 | 6.0 | | Vehicles | 0 | 1 | 1 | 1 | 1 |
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Subcommittee Table of Contents |