H.J.R. 11

1

JOINT RESOLUTION FOR INCREASING
2 TOURISM MARKET SHARE
3 2000 GENERAL SESSION
4 STATE OF UTAH
5 Sponsor: Sheryl L. Allen
6 A JOINT RESOLUTION OF THE LEGISLATURE ENCOURAGING THE DEVELOPMENT
7 OF FUNDING OPTIONS FOR IMPROVING UTAH'S COMPETITIVE POSITION IN THE
8 TOURISM MARKETPLACE.
9 Be it resolved by the Legislature of the state of Utah:
10 WHEREAS, the growth of important needs for state funding such as education and
11 transportation necessitate a search for economically effective ways to generate more state revenue;
12 WHEREAS, out-of-state visitors currently contribute $336 million annually in state taxes
13 to Utah;
14 WHEREAS, the state taxes received by out-of-state visitors relieve the annual tax burden
15 on Utah's citizens by $158 per state resident;
16 WHEREAS, the Utah Division of Travel Development is charged with positioning the
17 Utah brand in the tourism marketplace and as a consequence help increase tax receipts from
18 out-of-state visitors;
19 WHEREAS, the Utah Division of Travel Development has established a long range
20 strategic marketing plan to position the Utah brand;
21 WHEREAS, the successful implementation of the strategic marketing plan depends on a
22 consistent funding stream that can grow with the tourism economy; and
23 WHEREAS, the real dollar value of funding for the Utah Division of Travel Development
24 has been significantly diminishing over time, resulting in a competitive disadvantage in the
25 promotion of the state and the deterioration of the Utah brand that is critical to the success of many
26 small business and rural tourism industry partners:
27 NOW, THEREFORE, BE IT RESOLVED that the Legislature encourages the Legislative

28 Fiscal Analyst, the Governor's Office of Planning and Budget, the Governor's Council of Economic
29 Advisors, and the Board of Travel Development to prepare an analysis of tourism funding options
30 that will facilitate a permanent, dedicated funding stream for improving Utah's competitive
31 position in the tourism marketplace.
32 BE IT FURTHER RESOLVED that in preparing the analysis of tourism funding options
33 the input of the Utah Tourism Industry Coalition and the Utah Association of Counties be taken
34 into account.
35 BE IT FURTHER RESOLVED that a copy of this resolution be sent to the Legislative
36 Fiscal Analyst, the Governor's Office of Planning and Budget, the Governor's Council of Economic
37 Advisors, the Board of Travel Development, the Utah Tourism Industry Coalition, and the Utah
38 Association of Counties.




Legislative Review Note
as of 2-2-00 8:59 AM

A limited legal review of this legislation raises no obvious constitutional or statutory concerns.

Office of Legislative Research and General Counsel