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7 LONG TITLE
8 General Description:
9 This bill prohibits certain deceptive advertising concerning a live musical performance.
10 Highlighted Provisions:
11 This bill:
12 . defines terms;
13 . prohibits the use of the name of a recording group to advertise the performance of a
14 performing group if it would be false, deceptive, or otherwise misleading because it
15 suggests an affiliation with the recording group;
16 . provides exceptions;
17 . provides for enforcement of a violation; and
18 . makes technical changes.
19 Monies Appropriated in this Bill:
21 Other Special Clauses:
23 Utah Code Sections Affected:
25 13-11a-2, as enacted by Laws of Utah 1989, Chapter 205
26 13-11a-3, as last amended by Laws of Utah 2007, Chapters 138 and 306
28 13-11a-6, Utah Code Annotated 1953
30 Be it enacted by the Legislature of the state of Utah:
31 Section 1. Section 13-11a-2 is amended to read:
32 13-11a-2. Definitions.
33 As used in this chapter:
34 (1) "Advertisement" means any written, oral, or graphic statement or representation
35 made by a supplier in connection with the solicitation of business. It includes, but is not
36 limited to, communication by noncable television systems, radio, printed brochures,
37 newspapers, leaflets, flyers, circulars, billboards, banners, or signs. It does not include any
38 oral, in person, representation made by a sales representative to a prospective purchaser.
39 (2) To "clearly and conspicuously disclose" means:
40 (a) in the print media:
41 (i) to state in typeface that is sufficiently bold to be obviously seen;
42 (ii) to state in type size of at least 10 point type for a 14" x 23" document, and, in larger
43 documents, of a type size of proportionately the same size; and
44 (iii) to place in the text so as to be obviously seen;
45 (b) in radio advertising, to verbally state in the same volume as that used in the
47 (c) in television advertising, the method for print media or radio advertising is
48 acceptable unless contrary to other governing laws.
49 (3) "Generic good" means a product which is offered for sale under its common
50 descriptive name rather than under a trademark, trade name, brand name, house brand, or other
51 distinguishing appellation.
52 (4) "Goods and services" means all items which may be the subject of a sales
54 (5) "Nondiscounted price" means a price at which the goods or services are offered at
55 the time of the price assessment without a temporary store reduction in price.
56 (6) "Performing group" means a vocal or instrumental group that performs live music
57 for a paying audience.
59 government, or governmental subdivision or agency, business trust, estate, trust, partnership,
60 unincorporated association, two or more of any of the foregoing having a joint or common
61 interest, or any other legal or commercial entity.
65 including the reference prices, underlying the price comparison, or who makes the price
68 reduction, or discount exists or will exist between the supplier's advertised price and another
69 specific price. A representation which does not reasonably imply a comparison to identifiable
70 prices or items does not express a price comparison. Language constituting mere sales
71 "puffing" is not prohibited by this chapter.
73 purchasers to whom the advertisement is aimed could reasonably be expected to seek the goods
74 or services in question.
75 (12) "Recording group" means a vocal or instrumental group at least one of the
76 members of which has released a commercial sound recording under the group's name, if the
77 member has a legal right to use of the group's name.
79 lower price to indicate that a reduction in price exists or will exist.
81 goods or services for sale in good faith in the regular course of business. Every price
82 represented in an advertisement is considered a regular price unless it is specifically
83 represented as a price other than a regular price, such as a discount price or a manufacturer's
84 suggested price. It is prima facie evidence that a price is other than a regular price when it was
85 not offered as the nondiscount price of the goods or services for the 15 days immediately
86 preceding an advertisement of the price, and the price change during the 15 day period was not
87 due to price changes inherent in the pricing of seasonal or perishable goods, due to changes in
88 cost of the goods or services to the supplier, or due to pricing changes made to match a
89 competitor's price.
91 other written or oral transfer or disposition of goods, services, or other property, both tangible
92 and intangible (except securities and insurance), to a person or business, or a solicitation or
93 offer by a supplier with respect to any of these transfers or dispositions. It includes any offer or
94 solicitation, any agreement, and any performance of an agreement with respect to any of these
95 transfers or dispositions.
96 (16) "Sound recording" means a work resulting from the fixation on a material object,
97 such as a disk, tape, or phono-record, of musical or instrumental sounds.
99 who regularly solicits, engages in, or enforces sales transactions, whether or not he deals
100 directly with the purchaser.
101 Section 2. Section 13-11a-3 is amended to read:
102 13-11a-3. Deceptive trade practices enumerated -- Records to be kept -- Defenses.
103 (1) Deceptive trade practices occur when, in the course of a person's business,
104 vocation, or occupation that person:
105 (a) passes off goods or services as those of another;
106 (b) causes likelihood of confusion or of misunderstanding as to the source,
107 sponsorship, approval, or certification of goods or services;
108 (c) causes likelihood of confusion or of misunderstanding as to affiliation, connection,
109 association with, or certification by another;
110 (d) uses deceptive representations or designations of geographic origin in connection
111 with goods or services;
112 (e) represents that goods or services have sponsorship, approval, characteristics,
113 ingredients, uses, benefits, or qualities that they do not have or that a person has a sponsorship,
114 approval, status, affiliation, or connection that the person does not have;
115 (f) represents that goods are original or new if they are deteriorated, altered,
116 reconditioned, reclaimed, used, or second-hand;
117 (g) represents that goods or services are of a particular standard, quality, or grade, or
118 that goods are of a particular style or model, if they are of another;
119 (h) disparages the goods, services, or business of another by false or misleading
120 representation of fact;
121 (i) advertises goods or services or the price of goods and services with intent not to sell
122 them as advertised;
123 (j) advertises goods or services with intent not to supply a reasonable expectable public
124 demand, unless:
125 (i) the advertisement clearly and conspicuously discloses a limitation of quantity; or
126 (ii) the person issues rainchecks for the advertised goods or services;
127 (k) makes false or misleading statements of fact concerning the reasons for, existence
128 of, or amounts of price reductions;
129 (l) makes a comparison between the person's own sale or discount price and a
130 competitor's nondiscounted price without clearly and conspicuously disclosing that fact;
131 (m) without clearly and conspicuously disclosing the date of the price assessment
132 makes a price comparison with the goods of another based upon a price assessment performed
133 more than seven days prior to the date of the advertisement or uses in an advertisement the
134 results of a price assessment performed more than seven days prior to the date of the
135 advertisement without disclosing, in a print ad, the date of the price assessment, or in a radio or
136 television ad, the time frame of the price assessment;
137 (n) advertises or uses in a price assessment or comparison a price that is not that
138 person's own unless this fact is:
139 (i) clearly and conspicuously disclosed; and
140 (ii) the representation of the price is accurate;
141 (o) represents as independent an audit, accounting, price assessment, or comparison of
142 prices of goods or services, when the audit, accounting, price assessment, or comparison is not
144 (p) represents, in an advertisement of a reduction from the supplier's own prices, that
145 the reduction is from a regular price, when the former price is not a regular price as defined in
146 Subsection 13-11a-2 [
147 (q) advertises a price comparison or the result of a price assessment or comparison that
148 uses, in any way, an identified competitor's price without clearly and conspicuously disclosing
149 the identity of the price assessor and any relationship between the price assessor and the
151 (r) makes a price comparison between a category of the supplier's goods and the same
152 category of the goods of another, without randomly selecting the individual goods or services
153 upon whose prices the comparison is based;
154 (s) makes a comparison between similar but nonidentical goods or services unless the
155 nonidentical goods or services are of essentially similar quality to the advertised goods or
156 services or the dissimilar aspects are clearly and conspicuously disclosed in the advertisements;
158 (t) engages in any other conduct which similarly creates a likelihood of confusion or of
160 (2) (a) For purposes of Subsection (1)(i), if a specific advertised price will be in effect
161 for less than one week from the advertisement date, the advertisement must clearly and
162 conspicuously disclose the specific time period during which the price will be in effect.
163 (b) For purposes of Subsection (1)(n), with respect to the price of a competitor, the
164 price must be one at which the competitor offered the goods or services for sale in the product
165 area at the time of the price assessment, and must not be an isolated price.
166 (c) For purposes of Subsection (1)(o), an audit, accounting, price assessment, or
167 comparison shall be independent if the price assessor randomly selects the goods to be
168 compared, and the time and place of the comparison, and no agreement or understanding exists
169 between the supplier and the price assessor that could cause the results of the assessment to be
170 fraudulent or deceptive. The independence of an audit, accounting, or price comparison is not
171 invalidated merely because the advertiser pays a fee for the audit, accounting, or price
172 comparison, but is invalidated if the audit, accounting, or price comparison is done by a full or
173 part-time employee of the advertiser.
174 (d) Examples of a disclosure that complies with Subsection (1)(q) are:
175 (i) "Price assessment performed by Store Z";
176 (ii) "Price assessment performed by a certified public accounting firm"; or
177 (iii) "Price assessment performed by employee of Store Y".
178 (e) For the purposes of Subsection (1)(r), goods or services are randomly selected when
179 the supplier has no advance knowledge of what goods and services will be surveyed by the
180 price assessor, and when the supplier certifies its lack of advance knowledge by an affidavit to
181 be retained in the supplier's records for one year.
182 (f) (i) It is prima facie evidence of compliance with Subsection (1)(s) if:
183 (A) the goods compared are substantially the same size; and
184 (B) the goods compared are of substantially the same quality, which may include
185 similar models of competing brands of goods, or goods made of substantially the same
186 materials and made with substantially the same workmanship.
187 (ii) It is prima facie evidence of a deceptive comparison under this section when the
188 prices of brand name goods and generic goods are compared.
189 (3) Any supplier who makes a comparison with a competitor's price in advertising shall
190 maintain for a period of one year records that disclose the factual basis for such price
191 comparisons and from which the validity of such claim can be established.
192 (4) It is a defense to any claim of false or deceptive price representations under this
193 chapter that a person:
194 (a) has no knowledge that the represented price is not genuine; and
195 (b) has made reasonable efforts to determine whether the represented price is genuine.
196 (5) Subsections (1)(m) and (q) do not apply to price comparisons made in catalogs in
197 which a supplier compares the price of a single item of its goods or services with those of
199 (6) To prevail in an action under this chapter, a complainant need not prove
200 competition between the parties or actual confusion or misunderstanding.
201 (7) This chapter does not affect unfair trade practices otherwise actionable at common
202 law or under other statutes of this state.
203 Section 3. Section 13-11a-6 is enacted to read:
204 13-11a-6. Truth in music advertising -- Exemptions -- Penalties.
205 (1) A person may not advertise or conduct a live musical performance by a performing
206 group by using a false, deceptive, or otherwise misleading affiliation between a performing
207 group and a recording group of the same name.
208 (2) This section does not apply to:
209 (a) a performing group that is the registrant and owner of a registered federal service
210 mark for the group name;
211 (b) a performance by a performing group that is clearly identified in all advertising and
212 promotional materials as a salute or tribute;
213 (c) a performing group at least one member of which was a member of the recording
214 group and has a legal right to use of the group name;
215 (d) the advertising does not relate to a live musical performance occurring in this state;
217 (e) a performance authorized in writing by the recording group.
218 (3) This section may be enforced in the manner provided by Subsections 13-11a-4 (2)
219 through (4).
Legislative Review Note
as of 2-26-09 11:31 AM