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S.B. 134






Chief Sponsor: Jerry W. Stevenson

House Sponsor: Brad R. Wilson

             8      LONG TITLE
             9      General Description:
             10          This bill amends health care provider licensing laws to require certain information
             11      about the health care provider in any professional advertising.
             12      Highlighted Provisions:
             13          This bill:
             14          .    requires a health care provider to include certain information about the license and
             15      title of the health care provider in any advertisement for the health care provider's
             16      services;
             17          .    defines advertisement; and
             18          .    makes it unprofessional conduct to violate the advertisement requirements.
             19      Money Appropriated in this Bill:
             20          None
             21      Other Special Clauses:
             22          None
             23      Utah Code Sections Affected:
             24      ENACTS:
             25          58-1-501.6, Utah Code Annotated 1953
             27      Be it enacted by the Legislature of the state of Utah:

             28          Section 1. Section 58-1-501.6 is enacted to read:
             29          58-1-501.6. Health care provider advertisements and disclosure -- Unprofessional
             30      conduct.
             31          For purposes of this section:
             32          (1) (a) "Advertisement" includes:
             33          (i) billboards;
             34          (ii) written documents such as:
             35          (A) brochures;
             36          (B) pamphlets;
             37          (C) direct mail solicitations;
             38          (D) radio, television, and telephone solicitation scripts; and
             39          (E) telephone directories;
             40          (iii) media, including television, radio, and Internet websites; and
             41          (iv) any other means of promotion intended to directly or indirectly induce a person to
             42      enter into an agreement for services with a health care provider.
             43          (b) "Advertisement" does not include materials that provide information about health
             44      care provider networks established by health insurance carriers.
             45          (2) "Health care provider" means a natural person who is:
             46          (a) defined as a health care provider in Section 78B-3-403 ; and
             47          (b) licensed under this title.
             48          (3) (a) This section does not provide authority for a health care provider to advertise
             49      the services offered by the health care provider.
             50          (b) If a health care provider's licensing authority and professional ethics permit the
             51      health care provider to advertise, the provisions of this section apply to any advertisement for
             52      the health care provider's services, on or after July 1, 2011.
             53          (4) An advertisement for a health care provider's services that includes the health care
             54      provider's name shall identify the license type, as used by the division, under which the health
             55      care provider is practicing.
             56          (5) (a) A physician licensed under Chapter 67, Utah Medical Practice Act, may comply
             57      with the requirements of this section by using any one of the designations in the definitions of
             58      "practice of medicine" in Section 58-67-102 .

             59          (b) A physician licensed under Chapter 68, Utah Osteopathic Medical Practice Act,
             60      may comply with this section by using any of the designations in the definition of "practice of
             61      osteopathic medicine" in Section 58-68-102 .
             62          (6) It is unprofessional conduct if a health care provider violates this section.

Legislative Review Note
    as of 1-3-11 1:11 PM

Office of Legislative Research and General Counsel

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