The Tourism Marketing Performance Fund is a performance based funding mechanism linked to increases in sales tax revenue for 21 tourism related industries. Funding is used to fund the tourism advertising program. The overall goal of the Marketing Program is to increase the national and international awareness, inquiries, and tourism visits to Utah.
Funding History
Appropriation Adjustments
The following appropriation adjustments were made during the 2015 General Session:
DescriptionOngoingOne-Time
Tourism Marketing Performance Fund$15,000,000$3,000,000
OngoingOne-TimeFinancing Source
$15,000,000$0General Fund
$0$3,000,000General Fund, One-time
The Tourism Marketing Performance Fund (TMPF) captures revenue from predefined tourism related sales tax growth. The money is spent primarily on advertising with the goal of increasing Utah tourism as indicated by certain performance measures. The annual amount increases by $3 million annually as long as certain measures are met.
COBI contains unaudited data as presented to the Legislature by state agencies at the time of publication. For audited financial data see the State of Utah's Comprehensive Annual Financial Reports.