The Tourism Marketing Performance Fund is a performance based funding mechanism linked to increases in sales tax revenue for 21 tourism related industries. Funding is used to fund the tourism advertising program. The overall goal of the Marketing Program is to increase the national and international awareness, inquiries, and tourism visits to Utah.
During the 2015 General Session, the Legislature appropriated for Fiscal Year 2016, $18,000,000 from all sources for GFR - Tourism Marketing Performance Fund. This is a 20 percent increase from Fiscal Year 2015 revised estimated amounts from all sources. The total includes $18,000,000 from the General/Education Funds, an increase of 20 percent from revised Fiscal Year 2015 estimates.
In addition to statewide compensation and internal service fund cost increases, the following appropriation adjustments were made during the 2015 General Session:
COBI contains unaudited data as presented to the Legislature by state agencies at the time of publication. For audited financial data see the State of Utah's Comprehensive Annual Financial Reports.