The Operations and Fulfillment program is responsible for media, publications, information services, distribution, interagency cooperation, coordination of the scenic byway program, and special projects. Staff distributes information to journalists, the traveling public, Web requests and 800-number inquiries.
Programs that support these goals are listed below in the background section.
During the 2015 General Session, the Legislature appropriated for Fiscal Year 2016, $2,534,300 from all sources for Operations and Fulfillment. This is a 12.9 percent reduction from Fiscal Year 2015 revised estimated amounts from all sources. The total includes $2,156,800 from the General/Education Funds, a reduction of 13.8 percent from revised Fiscal Year 2015 estimates.
In addition to statewide compensation and internal service fund cost increases, the following appropriation adjustments were made during the 2015 General Session:
Scenic Byways
Operations and Fullfillment provides promotional materials at national and state scenic byways. Scenic byways are areas designated by the State or federal government for archeological, cultural, historic, natural, recreational and/or scenic qualities.
Interagency and Public-Private Partnerships
The Office of Tourism maintains key industry partnerships with entities such as the Travel Industry Association (TIA), Canyon Country Partnership, Ski Utah, Western States Tourism Policy Council, National Council of State Tourism Directors, Travel and Tourism Research Association, Utah Travel Regions and Utah Tourism Industry Coalition, Temple Square's Visitor Activities Coordinating Committee (VACC), and the Salt Lake Convention and Visitors Bureau.
Publications
The Utah Scenic Calendar and the Utah Travel Guide are annual publications produced and distributed by the Office of Tourism. The UOT re-designed the Utah Travel Guides and the calendar to increase exposure of the attractive images of the state.
Welcome Centers
The Office contracts for the tourism information portion of Utah's five gateway welcome centers. Each welcome center received $65,000 for administration and operations.
Tourism Trade
The Tourism Trade Program educates and assists the travel industry about travel opportunities within Utah. The staff coordinates efforts between out of state travel advisors and in-state providers.
Familiarization tours are conducted with media and tour operators from around the world. Throughout the year, approximately 100 familiarization tours are executed. The Office of Tourism maintains international representation in Germany, the United Kingdom, France and Japan. On behalf of UOT the organizations work to increase consumer awareness in their markets by working with the media. They serve as fulfillment houses to distribute Utah information to consumers.
Funding for the Operations and Tourism Trade programs supports staff and Welcome Centers. Federal funds and Transportation Funds are utilized to fund Welcome Centers statewide. The program also receives dedicated credit revenues for services provided.
COBI contains unaudited data as presented to the Legislature by state agencies at the time of publication. For audited financial data see the State of Utah's Comprehensive Annual Financial Reports.