The Office of Tourism (UOT) exists to brand and promote Utah's great experiences and destinations to visitors and citizens in an inspiring way and to support and enhance economic vitality and quality of life in Utah.
During the 2015 General Session, the Legislature appropriated for Fiscal Year 2016, $22,685,700 from all sources for Office of Tourism. This is a 0.3 percent increase from Fiscal Year 2015 revised estimated amounts from all sources. The total includes $4,308,200 from the General/Education Funds, a reduction of 5.1 percent from revised Fiscal Year 2015 estimates.
In addition to statewide compensation and internal service fund cost increases, the following appropriation adjustments were made during the 2015 General Session:
Tourism has provided the following measures to detail their performance: total tourism revenue spending in the state, tourism generated tax revenue, Sales Tax Revenue Generated by Tourism Marketing Performance Fund NAICS Codes, and travel spending growth. Details are shown below.
Statutory authority for the Office of Tourism is provided in UCA 63M-1-1404.
The Office of Tourism is the tourism development authority of the state. It is responsible for:
- promoting travel throughout the state.
- increasing the economic contribution of tourists visiting the state.
- advertising, promotion and publicity related to the attractions of the state as a whole.
- coordinating entities involved in tourism and travel promotion.
Office of Tourism funding is utilized mainly for staff and an advertising budget. The Office's base operations budget comes from the General Fund. In the 2005 General Session the Legislature created a Tourism Marketing Performance Fund with a performance based funding mechanism linked to increases in sales tax revenue for 21 tourism related industries. Under the mechanism appropriations from the General Fund would decrease annually. There is a small appropriation from Transportation Fund to fund Welcome Centers statewide.
Welcome Centers are located at the gateways to Utah. They provide free travel information and restrooms. Several of the Welcome Centers have kiosks with Internet access.
COBI contains unaudited data as presented to the Legislature by state agencies at the time of publication. For audited financial data see the State of Utah's Comprehensive Annual Financial Reports.